Heaptalk, Jakarta — Xapads Media, India’s leading programmatic Adtech platform, which recently announced its foray in the Indonesian market appointed Edo Fernando as its Country Head. In this role, Edo will lead the business and will be responsible for the strategic growth of Xapads Media in Indonesia. He will also be further strengthening the local team, partnerships, and innovation in the sector.
Speaking on the occasion, Ramneek Chadha, Chief Operating Officer, Xapads Media, said, “Edo is a result-oriented person with a strong commitment to the growth of the organization as he has phenomenal insights about the changing landscape of the digital ad market in the region. Xapads is opening a new chapter of its journey in the region and we see him as a natural fit for driving the company’s growth journey in the Indonesian market and taking the company’s vision forward.
Before joining Xapads Media, Edo served as Country Director for Appnext & Pokkt and led the firm to become the market leader in the ad tech space in Indonesia. With over 15 years of experience, he has worked with many multinational advertising and ad tech companies in Indonesia and got ample opportunities to work with top global brands along with all partners including OEMs, Publisher and MMPs.
Adding to this, Nitin Gupta, CEO, Xapads Media, said, “I am elated to announce the joining of Edo Fernando as Country Head for Indonesia. We are excited to have him by our side during our expansion phase in South East Asia as with his decade-long experience in the field of Digital Marketing, we are sure to touch new heights together”.
Xapads is already catering to companies such as Lazada, Halodoc, PizzaHut, Payfazz, Pintu, Moxa, TunaiKu, Mitsubishi, Zipmex, IQ Option and many more in the Indonesian market. It utilizes smarter audience targeting techniques, global reach, RTB compliance and programmatic ad exchange to offer the finest results for both advertisers and agencies in the global market, providing them with better reach and performance.
Expressing his happiness, Edo, Country Head Indonesia, Xapads Media, said, “I thank Xapads Media for showcasing their confidence in my abilities, I am extremely delighted to join the fastest growing Indian Adtech firm which is looking at creating a mark in the Indonesian market. With its advanced tech-based advertising solutions, I am sure we will be able to establish Xapads amongst the top ad tech companies in the country. I look forward to working and contributing to the growth of Xapads Media in Indonesia.”
He believes that Xapads can establish itself as one of the top ad technology companies in the country with its cutting-edge technology-based advertising solutions. He hopes to work with and help grow Xapads Media in Indonesia.
“Xapads currently has a global market reach of over 550 million users, with over 50 million unique users in Indonesia per month, and can be a game-changer in assisting companies in delivering the best results for their partners. With a strong interest in e-commerce, food and beverage, expedition, medical & health, fintech, entertainment, and other areas, Xapads Media expects to grow by 12 million US dollars in Indonesia over the next year “Edo stated.
