Heaptalk, Jakarta — Supermom, Southeast Asia’s parenting data network startup, forecasted a 100% increase in revenue through its business expansion effort across Southeast Asia, particularly Indonesia, for 2024.
This startup also builds high-value communities in Malaysia, Thailand, and Vietnam to amplify its regional business performance. The business plan disclosure comes alongside the appointment of Hellen Katherina, former Managing Director of Nielsen Indonesia, as Country Director.
Headquartered in Singapore, Supermom startup connects brands with parents through a unique platform that leverages artificial intelligence to facilitate interactions. This approach introduces parents to products tailored to their needs and those of their children and provides multinational brands with high-value consumer insights.
“Our platform has demonstrated tremendous enhancement and resilience, activating one mom every minute for the brands we serve. This rapid expansion is a testament to our community’s engagement and the efficacy of our business model, which integrates affiliate marketing seamlessly into our ecosystem, empowering participating parents to earn extra income,”
Currently, Supermom’s network includes over 100 brand partners, such as Abbot Laboratories, Prudential, and Danone, with a 100% retention rate of top clients in recent years. As Supermom continues to evolve, the startup continues hunting for business partners and investors to enhance its technology and further develop AI-driven solutions that cater to the dynamic needs of parents and brands in emerging Asia. New tech products are slated for rollout in H2 2024 to boost engagement and connectivity, ensuring that parents can maximize the benefits of Supermom’s offerings.
At the end of 2022, Supermom raised an oversubscribed US$5.9 million series A fundraising round from AC Ventures and Qualgro. This funding has enabled the continued expansion of Supermom’s proprietary tech platform, unifying data touchpoints and enhancing the collection process to build a robust consumer data platform for brands.
Supermom will also launch Project 1MPACT in Q2 this year, with support from Indonesia’s Minister of Tourism and Creative Economy. This initiative will empower 1 million Indonesian moms and women to become digitally savvy and contribute significantly to the nation’s digital economy, which is expected to reach US$228 billion by 2027.
“With the appointment of Hellen Katherina and our ambitious Project 1MPACT launch, we are geared to activate over 1 million ‘Key Opinion Moms’ in Indonesia by 2025. These moves are integral to our mission of transforming how brands connect with parents by leveraging the power of zero-party data and word-of-mouth marketing.” Lim concluded.
