Heaptalk, Jakarta — The growing influence of the Korean Wave (K-Wave) in Indonesia has spurred innovation across various industries, including jewelry. In response to this trend, The Palace Jeweler, one of Indonesia’s jewelry brands, has officially launched its latest collection, Areumi Collections, inspired by the aesthetics of Korean design.
The launch took place on May 10, 2025, and the collection is now available at all The Palace Jeweler stores across Indonesia. Comprising 13 pieces—ranging from ladies’ rings and bracelets to pendants and earrings—the Areumi Collections features lightweight jewelry characterized by minimalist and simple designs inspired by bubble shapes.
“Areumi Collections represents our commitment to the 3T philosophy, particularly in offering Therlengkap (the most complete range). This collection showcases 18K gold diamond jewelry with a sleek, modern design using H VS-quality diamonds, all at an accessible price point,” said Jelita Setifa, General Manager of The Palace Jeweler, in an official statement.
The name “Areumi” is derived from the Korean word areum, meaning “beauty.” This collection is aimed at young women who admire Korean culture and seek to express themselves through jewelry that complements their lifestyle—from casual looks and special occasions to day-to-night outfits.
As a brand that embraces the 3T concept—Therlengkap (most complete), Therjangkau (most affordable), and Therjamin (most guaranteed)—The Palace Jeweler continues to expand its offerings. Customers can find a comprehensive range of diamond and gold jewelry, precious stones such as rubies, sapphires, and emeralds, and precious metals available through the Lakuemas app.
One of its popular collections, MOELA, offers high-quality diamond jewelry starting from only IDR 888,000. Every store is also equipped with a digital LED display showing the Today’s Gold Price, updated daily to ensure transparent pricing.
To maintain quality assurance, The Palace Jeweler provides products with 9-karat (37.5%) and 18-karat (75.5%) gold content, all certified under SNI 8880:2020 standards. For diamond collections, international certification from GIA is available, offering clarity grades ranging from Flawless (F) to VVS and VS.
Further information about collections, store locations, and the CMK Club loyalty program is available via the official website www.thepalacejeweler.com and on social media @thepalacejeweler.
