Heaptalk, Jakarta — Blibli, Indonesian omnichannel commerce, has taken corporate action on building a unified ecosystem called Blibli Tiket. Bringing up the campaign of Bisa Jadi Lebih (Can Be More), the ecosystem consists of Blibli and its subsidiaries, a travel and lifestyle service provider tiket.com and a supermarket chain in Indonesia Ranch Market.
Back then in 2017, Blibli acquired tiket.com to expand its services to travel, accommodation, and lifestyle experiences. Currently, about 99.99% of tiket.com shares are owned by Blibli. In 2021, Blibli’s omnichannel ecosystem is added by the acquisition of PT Supra Boga Lestari (RANC) a company that manages a number of high-quality supermarkets, including Ranch Market and Farmers Market.
The acquisition of 51% RANC shares will bring Blibli’s ecosystem to be more varied with the addition of fresh produce and daily necessities for its customers. Latest in 2022, Blibli is ranked first in the category of consumer electronics and omnichannel B2C fresh food according to Frost & Sullivan. In addition, Blibli also bought 20% of the shares through a tender offer, making 70.56% RANC shares owned by Blibli.
Blibli is the pioneer of the omnichannel shopping and lifestyle ecosystem in Indonesia that focuses on serving retail and institutional consumers through digital connectivity. Kusumo Martanto, Martin Hartono, and several other founders established Blibli in 2011 supported by GDP Venture, a digital industry funding and ecosystem developer under PT Djarum.
The company integrates online and offline experiences through e-commerce services and physical stores for several brand partners. The company also collaborates with more than 27,000 stores that serve the Blibli InStore and Click & Collect features. The entity is supported by supply chain infrastructure, including a nationally developed warehousing and logistics network and improving direct delivery services through Blibli Express Services (BES) and multiple third-party logistics partners.
Following the merger, Blibli announced book-building at the Indonesia Stock Exchange (IDX) as the first stage of the initial public offering (IPO). The offering price is Rp410-Rp460 per share during the book-building period of October 17—24, 2022. Through the IPO, Blibli expects to bag Rp8.17 trillion or US$538 million (US$1 equals Rp15,497) as stated in the prospectus. The funds are allocated to pay the entire balance of the bank facility debt of Rp5.5 trillion or around US$323 million.
The remaining fund will be utilized by the company and its subsidiaries as working capital to support the company’s main business activities and business development, including sales and marketing activities, product development, operational activity financing, and additional supporting facilities.
