Heaptalk, Jakarta — Mipower, individual life and health insurance provider founded by Sequis, targets millennials to fulfill their financial aspects, especially in insurance. The approach is to build engagement activities tailored to millennial interests to comprehend Mipower’s service value.
One of them is routinely holding webinars/talk shows covering various things ranging from those related to the millennial’s financial problems to the soft side of people’s life development, professionalism, and self-esteem. The engagement aims at the Micro Small and Medium Entries (MSME), where they often provide insights and inspirations regarding business management, growth hacking to access a broader market, and scaling up.
“We were founded in 2018 and launched in 2019. To this day, we put forward an approach that is millennials. Starting from the founders, the talents, and up to our business partners, all of them we deal with millennial nuances. ” said Mipower’s co-founder and Financial Planner, Edwin Limanta.
As we know, most of our people are still reluctant to get contacted with “insurance”. It is reasonable because they are still hesitant to learn about insurance, which is caused by the low literation of financial knowledge in Indonesia. Thus the insurance agent still not be acknowledged as a destined profession.
However, what Mipower showed is trying to revamp the conventional paradigm regarding how the world sees the insurance agents, which is bland and rigid. First, by demonstrating their working environment that looks playful, avoid-cubical, and supports people’s movement to interact and engage with each other. Second, they initiate activities that allow the people to share their experiences and best practices, whether about work, hobbies, and mindsets.
“So the working culture here is more fluid. Even though it is basically about finance, we can do sharing sessions related to current industrial skills, such as copywriting, social media, branding, and creativity. Or it could be about hobbies, for example, films, sports, traveling, and many more. The important thing is what we want to emphasize is the bonding aspects of each other,” said Edwin.
Post-pandemic potentials
Edwin also sees that during the pandemic, there were a lot of shiftings in people’s behavior. They tend to migrate more depending on the technology, like arranging meetings, buying primary needs, and learning of the school subject; they are done online. Thus, the post-pandemic will then provide benefits where people are getting aware of technology and become more creative, which results in the more efficient they are in carrying out their activities.
“Of course, millennials are affected. They will certainly be more able to adapt to this situation, whether they are students, fresh graduates, and workers and entrepreneurs,” said Edwin.
As an oriented company towards millennials’ persona, Mipower presents new prospective business environments for them to grow. They educate people about financial and insurance awareness, and more profound to that, they are enabling people to have a strong foundation as business people or professional talents. (FK)
