Heaptalk, Jakarta – Porsche, German automobile manufacture, revealed its exceptional sales performance in 2021. Amidst the hit of the covid-19 pandemic, the Company specialized in high-performance sports cars, SUVs and sedans successfully sold more than 300,000 units worldwide, breaking its previous record.
According to Porsche, the 2021 sales reached 301,915, an increase of 11% compared to the previous years. This achievement was mostly contributed by the tremendous sales growth in the U.S. and the Porsche’s largest single market in China. From this vast number of sales, the data demonstrated that Macan becomes the model with the highest demand, followed by Cayenne in the second place.
“Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic, we have been working hard to enable more customers than ever before to fulfill their dream of owning a Porsche,” says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG.
Platen also added that the demand for Porsche’s product remains high, and the order books keep looking very robust. For these reasons, Porsche stated that it has great optimism during this year to record more achievement in all regions of the world.
Taycan’s sales doubled its achievement in 2021
In 2021, Porsche’s SUV returned to chalk out a great record led by Macan as the best-selling model. Macan is reported to be purchased by 88,362 customers, while Cayenne, in second place, attained 83,071 units. In addition, the sales of Porsche Taycan all-electric showed significant enhancement with the total ordered number to achieve 41,296 units or increase two times year on year (YoY).
The sales report or Porsche’s sport vehicle types also revealed an outstanding result. The sports car icon, the 911, was also handed over to more customers than ever before, with 38,464 deliveries. The Panamera saw 30,220 deliveries. The 718 Boxster and 718 Cayman were delivered to 20,502 customers.
The sales report or Porsche’s sport vehicle types also revealed an outstanding result. The sports car icon, the 911, was also handed over to more customers than ever before with 38,464 deliveries. The Panamera saw 30,220 deliveries. The 718 Boxster and 718 Cayman were delivered to 20,502 customers.
Worldwide demand remains strong
Porsche increased its deliveries in all sales regions worldwide. Growth was especially strong in the USA, where 22 per cent more vehicles were delivered than in the previous year. In total, 70,025 U.S. customers bought a model from the extensive product range. Across the Americas, Porsche made 84,657 deliveries, also representing an increase of 22 per cent.
China remains the largest single market for the sports car manufacturer and recorded an excellent overall result in 2021 with an increase of eight per cent over an already record year of 2020. In total, 95,671 vehicles were delivered to Chinese customers despite the challenges posed by supply bottlenecks. Overall, there were 131,098 deliveries in the Asia-Pacific, Africa and Middle East region, which is eight per cent more than in 2020.
Porsche Asia Pacific – which recently celebrated its 20th anniversary in the diverse and exciting Asia Pacific 1 region – contributed to the global sales growth with a record-breaking 51 per cent sales jump compared to 2020.
The Taycan was the second-best selling model for Porsche in Asia Pacific 1, accounting for one in every five cars sold in the region. Battery electric and hybrid-electric models further accounted for 45 per cent of total Porsche sales in Asia Pacific, surging ahead of the world-wide average thanks to flourishing interest in electromobility and electrified Porsche models.
Demand has also risen in the home market of Germany with 28,565 vehicles delivered, representing an increase of nine per cent. In total, 86,160 vehicles were handed over to customers in Europe – seven per cent more than in 2020. The high rate of electric sports cars was of particular note. Around 40 per cent of Porsche vehicles delivered in Europe in 2021 were electric: either plug-in hybrids or all-electric cars.
“The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers. At the same time, unit sales are not the decisive factor for us. Rather, we want to stand for exclusive and unique customer experiences and will continue to expand these worldwide,” says Detlev von Platen. (WLN)
