Heaptalk, Jakarta — Crypto asset management platform startup NOBI (PT Encryption Teknologi Reliable) today announced a US$4 million in an oversubscribed seed funding round led by AC Ventures. The investment round is also participated with Appworks, Skystar Capital, Cakra Ventures, Global Founders Capital (GFC), and angel investors.
The funding will be used to further enhance their product, grow Honest Token (HNST) utility and expand the team. And as for their vision, NOBI also aims to assist investors in diversifying their assets into cryptocurrencies as well as to assist people who do not have much time to manage assets with easy access.
Mission to assist investors in profiting from cryptocurrency
As a financial services company for crypto market investors, NOBI, whose led by Co-founders Lawrence Samantha (CEO), Edy Senjaya (CTO), and Dionisius Evan Alam (CPO). NOBI’s founders combined their entrepreneurial and operational expertise brings a mission to help casual investors earn on their crypto assets by providing services, such as Staking, Savings, and Trading Strategy.
NOBI allows clients to enjoy attractive yields while owning Bitcoin, Ethereum, and other top crypto assets. NOBI focuses on helping casual investors who want to diversify their wealth into crypto and non-traders who do not have the time to manage their assets actively, with no hidden fees and complexity.
“NOBI to the moon! This is a huge step for us. AC Ventures and the rest of our investors bring deep unrivaled experience in fintech, investment & crypto. This round of investment shows their trust & commitment to what we can do to make a difference as the crypto & financial space starts to merge,” said Lawrence Samantha, Co-Founder & CEO, NOBI.
With a total population of 274 million people, Indonesia accounts for more than 45% of the total population in South-East Asia. The country is estimated to have 66% of the underbanked/unbanked population, providing room for digital focus financial services. Due to the large market size, Indonesia has been established as a crucial market for crypto asset development.
Riding the wave of growing crypto trends
According to the Commodity Futures Trading Supervisory Board (BAPPEPTI) data, the number of crypto investors grew 2x faster than stocks investors in 2021 to reach 11.2 million people despite the fluctuation in crypto price – thereby marking the beginning of the golden era in the crypto business.
In addition, the value of crypto-asset trading transactions in Indonesia throughout 2021 has reached US$ 61.4 billion (IDR 859.4 trillion), whereby compared to 2020, there was an increase in transaction value by 1,222%. Based on these statistics alone, it is evident that crypto assets have become one of Indonesia’s most sought-after investment categories.
Book 1 trillion Rupiah crypto transactions
Since its founding in 2018, NOBI has currently managed over 1 trillion Rupiah worth of crypto assets. All owned services are claimed to have grown by 15x, along with a significant increase in users in the last 6 months.
“In line with the global trend, demand for crypto assets in Indonesia is rapidly growing. Domestic trading volume has increased over 10x to exceed $60 billion in 2021 through over 11 million user accounts. NOBI provides investors with a range of services from trading, fund investment as well as staking, which allows your coins to earn interest. NOBI’s user-friendly and intuitive platform makes it easy to start investing in cryptocurrency,” said Michael Soerijadji, Founder & Managing Partner, AC Ventures.
Supported features
This startup’s appealing prospect cannot be separated from its superior features. NOBI Pro, for example, offers a collection of automated trading strategies and pre-built portfolios created by a strategy maker. This means that crypto-assets can be traded automatically 24 hours a day, seven days a week, even when the person is asleep.
Then there’s NOBI Earn, an interest-bearing account with competitive results. NOBI Earn works in the same way that traditional banks do when you save or deposit money. The difference is that users can earn up to 15% interest per year, which is much higher than any bank, with a $10 minimum joining fee.
Aside from the fact that there is no lock-in period, the interest earned is compounded interest. The Decentralized Finance lending or Crypto Staking protocol generates the interest.
“We focus on making it super easy for newbies to buy their first crypto, and at the same time build features that can help them become better investors. NOBI Earn is a prime example, if you believe & decide to invest, the best way is to put your crypto on NOBI Earn & get yields, just like what you normally expect in a traditional financial institution. We’re planning to keep adding blue-chips crypto assets & improve their yields,” said Lawrence.
And finally, Lawrence gets the tips for rookie crypto investors to encourage people to start investing in crypto. They should begin by reading about the crypto fundamentals first, and learning to filter out the noise. Familiarize yourself with NOBI and start small. Use NOBI Earn to start earning yields. It’s really that simple. (*FK)
