Heaptalk, Jakarta – Amid the covid-19 pandemic, Agoda has launched GoLocal Tonight, a feature that provides travelers to book hotels and accommodation at the last minute. The feature is Agoda’s measure to offer the best discount to the travelers while assist the hotel and accommodation business to revive from the impact of the covid-19 crisis.
The Covid-19 pandemic has shifted people’s behavior in a new way. The social restriction that aims to prevent people from the virus transmission has forced people to stay at home and reduce their mobility. As a result, people are bored and tired of the situation, they need refreshment.
People are in droves to stay overnight at a hotel to change the atmosphere and refresh their minds. Concurrently, the best deal for hotel and accommodation also promotes their desire to carry out staycation. However, uncertainty conditions, including health protocol regulation as well as travel limitation, that transformed in a sudden has increased public hesitation to order accommodation or hotel from the previous few days. The fast transition of the traveling regulation is considered a stumbling block for tourism as people are afraid of losing their money for accommodation they have been paid off.
Further, the situation leads tendency for some people to reserve hotels and accommodation at the last minute. To capture this new demand, Agoda has initiated GoLocal Tonight.
“Covid has created a new category traveler, namely a group of people that at first likely feel content only by watching Netflix at home, but now they truly interested in last-minute offering. The promotion has driven them to be more impulsive in catching the deal. To change the atmosphere, on the same day, they decided to book and stay overnight at hotel,” stated Enric Casais, Agoda South East Asia and Oceania Regional Director on Monday.
The feature released in Asia Pacific will be lucrative for the hospitality sector and customers. The last-minute offering that provides discount of up to 30% will help customers reduce their vacation budget and avoid a loss due to a regulation shift. Agoda’s partners that provide the property also will be easy to reach out customers and earn income from vacant inventory.
“GoLocal Tonight that has been released in Asia Pacific, assists our partners, including hotel and accommodation service providers, to reach out travelers and tap into their unused inventory. As a replacement, visitors can get a discount of up to 30% for booking their accommodation.
Recently, Agoda GoLocal Tonight has partnered with 2,000 hotels and accommodation providers across Asia Pacific, including Indonesia, Cambodia, Japan, Malaysia, Philippine, Singapore, Thailand and Vietnam.
“We are continuously seeking innovative ways to meet our partners’ needs and delivers an effective solution to leverage occupancy. This product is the advanced form of our GoLocal campaign that successfully drives global domestic travel throughout the previous year. GoLocal and its offering open a way to a different type of traveler.”
