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Indosat and Apple launch exclusive IM3 Platinum bundling with iPhone 16 in Indonesia

Wulan by Wulan
April 25, 2025
in Industry, News
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Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat. (credit: WUlan

Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat. (credit: WUlan

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Heaptalk, Jakarta — Indosat Ooredoo Hutchison (IOH), through its IM3 brand, announces a strategic collaboration with Apple. This partnership positions IM3 Platinum as the Official Telco Partner for Apple in Indonesia, marking a major milestone with the launch of the exclusive IM3 Platinum bundling with the highly anticipated iPhone 16.

This collaboration further reinforces IM3 Platinum’s mission to provide premium postpaid services that are simple, exclusive, and tailored for digitally connected lifestyles. As the first in Indonesia to offer this exclusive iPhone 16 package, IM3 Platinum once again proves its commitment to bringing world-class digital innovation closer to its customers.

The bundling package offers more than just the latest iPhone—it includes a comprehensive digital solution featuring 200GB of high-speed data, full eSIM support, prioritized AI-powered network access, and exclusive customer service benefits. Customers can obtain the iPhone 16 through a convenient and affordable monthly installment plan starting from just IDR 1.5 million via Home Credit.

Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat. (credit: WUlan
Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat and Jong Woon Kim, Deputy CEO Erajaya Digital (credit: WUlan

A Seamless Digital Experience with Premium Features

IM3 Platinum’s bundling with iPhone 16 aims to redefine the customer experience. The package supports eSIM technology, allowing users to activate their devices without the need for a physical SIM card. This reflects the growing demand for more seamless and practical connectivity, especially among digitally active users.

The offering is also supported by IM3’s Platinum Network Experience, an AI-optimized service that ensures prioritized access to the network, providing customers with faster speeds and more reliable connectivity even during peak usage. In addition, the Platinum Assistance feature guarantees direct access to a customer service agent within 30 seconds, skipping traditional automated menus and delivering immediate human support.

Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat Ooredoo Hutchison conveyed, “This collaboration marks the beginning of a long-term commitment between IM3 Platinum and Apple to deliver continuous innovation for Indonesian customers. With the iPhone 16 bundling, we’re offering not just a smartphone, but a fully integrated premium service that reflects the sophistication of Apple’s ecosystem and IM3’s dedication to a high-quality customer experience.”

Celebrating Innovation at ‘Platinum Day with iPhone 16’

To celebrate this launch, IM3 Platinum in collaboration with the Erajaya Group through iBox will host a two-day event titled Platinum Day with iPhone 16: Next Level, Unlocked!. The event will take place on April 26–27, 2025, at the Main Atrium of Senayan City, Jakarta.

The celebration will showcase the synergy of two leading brands—IM3 Platinum and Apple—and feature a special guest appearance by singer and performer Sal Priadi, who will meet IM3 Platinum customers in an exclusive Platinum Lounge experience.

Visitors to the event will also enjoy a range of attractive promotional offers, including:

  • Trade-in cashback up to IDR 1.5 million
  • A prize wheel with rewards worth up to IDR 2 million
  • Free Apple Power Adapters for the first 1,000 buyers
  • Strategic Distribution and Long-Term Impact
  • The exclusive bundling is also available through official Apple reseller partners across Indonesia, including iBox, Digimap, and Hello. These partners will support the bundling with their extensive retail and service networks, ensuring nationwide availability and customer support.

Joy Wahjudi, CEO of Erajaya Digital, expressed optimism, “As the largest Apple reseller in Indonesia and a long-standing partner of IOH, iBox is proud to support this strategic initiative. The combination of Apple’s cutting-edge technology with IM3’s premium services will bring greater value to customers and significantly boost iPhone 16 adoption in the Indonesian market. With our strong retail footprint, we’re confident that this bundled offering will reach customers across the country and elevate their digital experience.”

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