Heaptalk, Jakarta — McEasy, a startup that provides Software-as-a-Service digital solutions for logistics operators and vehicle tracking, announced has raised US$ 6.5 million in Series A funding led by East Ventures. Obtaining fresh fund, the Indonesia-based start-up plan to enhance its tech capabilities, develop a product-market fit, and bolster its presence in tier two and three cities.
Perceiving its growth, McEasy has proven its viable business by growing over 12 times in only 18 months. Founded in 2017, the startup has provided a transportation and supply chain solution that has served over 200 companies. McEasy clients come from multiple renowned companies, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah, and Tanto Intim Line.
Co-founder McEasy, Raymond Sutjiono uttered that in logistics sector, many business owners spend twice the amount of time-solving challenges in managing drivers and their expense, fuel consumption, and route efficiency. Further, Raymond claimed that technology offered by McEasy can tackle this challenge by enhancing logistics efficiency and saving the operational cost up to 30%.
“Our vision at McEasy is to digitally transform the nation’s transportation and supply chain ecosystem – making it more connected, visible, automated, and integrated,” said Raymond Sutjiono, Co-founder, McEasy.
Welcoming this strategic cooperation, Co-founder of McEasy Hendrik Ekowaluyo stated, “East Ventures is a sophisticated investor that recognizes McEasy’s potential in bringing impact to the supply chain ecosystem. We will use the additional investment to develop a product that fits the small and medium enterprises and solidify our presence in second & third-tier cities. While working with big companies, we also focus on providing SMEs with technological assistance. They are indeed the backbone of our economy, and the sector’s potential is endless – approximately 900,000 players and more than five million units of commercial freight cars.”
These tech-based solutions are helpful for transportation and supply chain service providers, including passenger buses, freight forwarding services, and refrigerated vehicles for temperature-sensitive commodities, such as pharmaceuticals, meat, seafood, dairy products, and frozen food.
McEasy utilizes the following approaches to crack down challenges, including Mobility Software-as-a-Service to digitalize vehicles and allow real-time tracking, Vertical solutions to improve business efficiency and processes, as well as Open-API ecosystem for transportation and supply chain stakeholders.
McEasy’s products are Vehicle Smart Management System (a smart tracker digital solution to assist logistics operations and real-time tracking of vehicle locations), Transportation Management System (an integrated software to plan, implement, monitor, and optimize logistics processes, enabling the entire logistics process to become more efficient) and Smart Driver Apps.
McEasy has also launched the “1 Million Vehicle Movement” as part of its commitment to supporting the acceleration of digitalization in logistics and transportation. This campaign plans to integrate at least one million four-wheeled vehicles into McEasy’s digital ecosystem by 2025.
Responding to this Series A investment, Willson Cuaca, Co-Founder and Managing Partner of East Ventures said, “McEasy has managed to accelerate positively in this post-pandemic environment. They combine the best of both worlds – logistics and technology – to elevate their offerings, strengthen their national footprints, and maintain profitability levels. The company invests heavily in technology to ensure seamless implementation of digital solutions for transportation and supply chain key players in Indonesia. We are glad to be able to be a part of every success of McEasy, and we believe they continue to bring more real impacts to the society.”. (WLN)
