Heaptalk, Jakarta — Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno appreciated one of the biggest annual fashion events in Indonesia, namely Indonesia Fashion Week (IFW) 2024, which is expected to reinforce the country’s fashion ecosystem.
At the opening of IFW 2024 at the Jakarta Convention Center (03/27) Sandiaga explained that fashion contributed to 17.6% of the total added value of the creative economy to the Indonesian economy, approximately Rp225 trillion. The employment created by the fashion sector has reached 17% of the total 25 million jobs contributed by the creative economy sector. Additionally, fashion is also the largest contributor to export value in the creative economy sector with a total of $16.5 billion in 2022.
“Therefore, I appreciate Indonesia Fashion Week which always highlights the beauty of Indonesian wastra (Indonesia’s traditional fabric) as well as being a forum for strengthening the position of Indonesian fashion both domestically and in the eyes of the world. Let’s encourage creative economy players to focus on improving product quality. I hope this will bring success towards Golden Indonesia 2045,” said Sandiaga.
Featuring 300 fashion designers
Indonesia Fashion Week 2024 which will be held at the Jakarta Convention Center, on March 27–32, will feature 300 fashion designers, 18 fashion show slots, 400 booths, exhibitors, talk shows, trunk shows, and also various culinary delights. The 11th Indonesia Fashion Week adopts the theme of Langgam Jakarta Teranyam, highlighting the tourism culture and wastra of DKI Jakarta Province. Langgam Jakarta Teranyam presents a kaleidoscope of Betawi culture that captures the essence of unity in diversity through a fashion lens depicted by a blend of Malay, Chinese, Arab, and European history and traditions.
In its implementation, Indonesia Fashion Week, which was initiated by the Association of Indonesian Fashion Designers and Entrepreneurs (APPMI), received support from diverse parties, including the Ministry of Tourism and Creative Economy, the Ministry of Trade, and the DKI Jakarta Provincial Government.
President of Indonesia Fashion Week Poppy Dharsono said that since its inception, Indonesia Fashion Week has become the main platform that showcases the best work from the Indonesian fashion industry. Poppy said, “We are proud to present a variety of amazing works from stakeholders in the fashion world. Starting from cultural heritage handicrafts, such as ikat batik, lurik, songket, embroidery, to exclusive materials such as leather, gold and silver jewelry, pearls, bags, shoes, beauty products, and others.”
According to her, Indonesia Fashion Week is not only an exhibition but also a celebration of creativity from crafts to fashion products apart from being a medium for promotion, branding, recognition, and network expansion. “Let’s make Indonesia Fashion Week a beacon of inspiration, encourage growth, and ignite a spirit of collaboration in this industry,” concluded Poppy.
