Heaptalk, Jakarta — Singapore’s ride-hailing company Grab implements an Amazon Web Services (AWS) cloud provider to enable Gojek’s competitor to scale its operations, streamline infrastructure costs, and enhance user experiences in transportation, delivery, and financial services, including its newly launched digital banking platforms.
“This requires rapid experimentation while ensuring security, stability, and the ability to leverage the potential of cutting-edge technologies like Generative AI fully. We are thrilled to extend our partnership with AWS as our preferred cloud provider to continue supporting us on this journey.” CTO of Grab, Suthen Thomas Paradatheth, conveyed during the virtual media briefing. (12/04)
To optimize operational efficiency and foster rapid growth, Grab has integrated several AWS technologies:
- AWS Clean Rooms: Enables secure and privacy-preserving data collaboration among various entities, bolstering data-driven decision-making.
- AWS Graviton2 Processors: Facilitates migrating over 400 backend applications, delivering superior performance while reducing operational costs and energy usage.
- Amazon Relational Database Service (RDS) and Amazon DynamoDB support high-volume transactional demands, ensuring high availability and scalability, particularly during peak holiday sales.
- Amazon Elastic Kubernetes Service (Amazon EKS): Powers Grab’s proprietary machine learning platform, Catwalk, manages over 1,000 AI models in production.
- AWS Inferentia Chips: Enhances machine learning inference capabilities, supporting critical AI services like advanced mapping and fraud detection.
Benefits achieved for Grab business
The integration of AWS technology has yielded significant benefits for Grab’s business:
- Operational Efficiency: By dynamically adjusting resources based on user demand, Grab minimizes costs during off-peak periods and ensures seamless app functionality during high-traffic events.
- Enhanced User Experience: AI-powered personalization, enabled by Catwalk, tailors user interactions across services, offering customized restaurant recommendations, loyalty rewards, and financial products.
- Increased Productivity: Improved last-mile navigation systems for delivery partners have led to faster food deliveries and higher driver earnings.
- Support for Small Businesses: AI-driven food descriptions have boosted order completion rates, particularly benefiting unique and local restaurants.
Grab also deploys AI technology powered by AWS to provide better services, such as:
- Driver Productivity Tools: Leveraging large language models (LLMs) and customer data to refine delivery instructions, leading to more completed trips and increased driver income.
- Customer-Centric Enhancements: AI tools create visually engaging food descriptions, enriching users’ dining experience and enhancing restaurant visibility.
“With AWS’s cutting-edge technology, operational efficiency, and scalable infrastructure, Grab continues to deliver seamless, personalized services to millions across Southeast Asia. This collaboration ensures Grab remains at the forefront of digital transformation in the region’s dynamic economy.” The Managing Director of AWS ASEAN, Jeff Johnson, concluded.
