Heaptalk, Jakarta — FitHappy, an Indonesia-based health technology startup, has an undisclosed amount of pre-seed investment round from East Ventures, and also with several investors’ participation.
The FitHappy squad aims to manage the new capital to improve technology infrastructure in its application to emphasize habit-building as a core feature further, grow a holistic health analytics, develop the FitHappy’s store, and discover product-market fit. The investment has also encouraged the team to escalate the strategic cooperation with several stakeholders, including the brand and community, to transform better life quality for people.
“We are delighted to receive this injection of East Ventures. This funding has become a sophisticated backing for us to continue to create health programs holistically to support a community in maintaining their health. Thus, FitHappy would provide an integrated digital solution to grow the productivity and quality of life of Indonesian by cultivating well behavior,” Affirmed the CEO and Co-Founder of FitHappy, Imam Prabowo Karnohartomo.
In Indonesia, the company realized that unhealthy eating customs are predicted to threaten the health and productivity of the population, with out of 1 in 5 adults would encounter obesity matters. Furthermore, around 60 million people have endured hypertension and diabetes. Obesity increases the risk of diabetes and hypertension, as the two strong predictors of more chronic and lethal diseases. These health conditions can also lead to poor work-life balance and unproductivity.
As a part of a preventive effort against these dangerous diseases, the work begins with lifestyle changes, including getting to an ideal weight and maintaining a healthy lifestyle. FitHappy realizes the horrible health issues in society, and the founders were called to help Indonesians achieve a better quality of life through a new approach to wellness.
“The most critical point is that our users enjoy the process. The FitHappy method does not require users to count calories or stick to a rigid meal plan but helps users to stick with habit & lifestyle changes step by step. We are also grateful to witness the difference in the companies that entrust the productivity of their employees with FitHappy, and how powerful changing habits can significantly affect a human’s life,” said the CTO and Co-Founder of FitHappy, Kucoro Dwi Atmojo.
The company provides easy-to-follow solutions through a personalized wellness program based on each individual’s health and psychology. This health tech app also supplies a holistic health coaching application devoted to experienced coaches to support people in improving their eating habits, physical exercise behaviors, mindfulness habits, and productivity habits.
On the other hand, the startup also focuses on creating habits for long-term healthy lifestyle adoption, integrating diet programs, exercise, and mindfulness practices into one mobile application. FitHappy’s methodology also enhances work-life harmony as the employees have implemented their healthy behaviors, outcomes in reduced absenteeism, and improved overall productivity.
The health technology startup will also attempt to seize Indonesia’s digital fitness and well-being market, projected to attain USD2.23 billion by 2027, by providing a personalized health service at reasonable expenses and driving users to purchase healthy F&B products in the FitHappy store. The platform has been downloaded by thousands of users, with a 90% weight and fat loss success rate and a 97% consultation retention rate.
Leading an investment round, the Principal of East Ventures, Devina Halim, has vigorous confidence in the FitHappy approach method to bring incredible advantages to people in Indonesia and drive overall productivity.
“We welcome FitHappy as part of East Ventures’ portfolio ecosystem and look forward to seeing how the FitHappy team will find the right product-market fit and deliver their solutions for improved health and quality of life,” Devina said in her statement.
