Heaptalk, Jakarta — A loyalty program startup, GetPlus, launches AI-based video billboard service Retail Media Network as a new advertisement channel for brands, advertisers, and retailers to understand their consumer’s requirements.
In more detail, AI-based advertising in retail stores is a screen equipped with a camera to detect consumers’ faces near the screen. After catching the consumer’s face, the screen will display personalized product recommendations. With the GetPlus Retail Media Network placed in leading retail networks, retail partners can obtain more accurate first-party data from this AI-based advertising that can be personalized in real-time and measurable.
“Our mission is to work with our retail partners and brands to fully manage their loyalty strategies, identify key customer insights and trends, and maximize their marketing ROI to boost sales. We build, develop, and strengthen our partners’ relationships with their customers through our advanced digital, data, and analytical capabilities, supported by Japan’s AWL.Inc.,” Co-Founder and COO/CMO of GetPlus Indonesia Adrian Hoon said.
Adopting AI technology of Japan-based AWL, Adrian said the accuracy level of this technology attained 70% and would continue to be improved soon. As is known, AWL’s AI has been proven to be adopted widely in multiple modern retail stores in Japan, including AEON, Lawson, and Family Mart. AWL has also installed more than 15,000 cameras in over 3,000 locations in Japan.
In the GetPlus Retail Media Network case, the President, Representative Director, and CEO of AWL.Inc., Munaheru Kitade, delivered that his team provides two camera technologies covering Digital Signage to recognize faces, age, gender, and the duration customers view video ads. On the other hand, AWL also put a multi-camera system to analyze customer behavior in real life.
“The combination of this camera will provide in-depth insights into accurately measured customer demographics and behavior,” Kitade said.
Regarding the customers’ security, Adrian further explained that this AI-based advertisement implementation will not snatch consumers’ data. He explained that this advertising recommendation scheme only scans customer faces to confirm age and gender as a basis for personalizing advertising from retail partners.
“This is a facial recognition scheme, which is grouped with unique numbering for precise measurements. We do not store it in a database and use it for purposes outside of marketing matters.” Adrian added.
In this early phase, the GetPlus Retail Media Network will be implemented in the retail network of Supra Boga Lestari, specifically at Ranch Market Grand Indonesia and Farmers Market Summarecon Mall Kelapa Gading.
“This move enables brands to target tailored messages to the right audience in strategic locations to achieve optimal Return on Advertising Spend (ROAS). Considering the novelty of this channel, we will conduct market research and adjust our strategy based on the insights gained.” Adrian concluded.
