Heaptalk, Jakarta — Recently, social media has been shocked by the emergence of a new application called Clubhouse App. The reason is that the application classified as a social networking app can grab netizens’ attention worldwide by becoming a trending topic on Twitter and Instagram for several weeks.
In addition, after the appearance of several world figures who streamed in it, such as businessmen Mark Zuckerberg and Elon Musk and well-known celebrities such as Drake, Jared Leto, and Whiz Khalifah, making the popularity of this new application’s is even more to the surface.
By February 21, the application prioritizes the audio features like a podcast downloaded up to 9 million downloaders as of February 21, and 60% of them are registered as active users. Even though this application is only available on the iOS platform or can only be downloaded through the Appstore, and is not yet available on the Play Store. It means that this application has successfully penetrated the market and acquired users, most of whom are incumbent social media users such as Facebook, Instagram, and Twitter, in just a matter of weeks since its launch.
So, what exciting things can we learn from this phenomenon? Heaptalk summarizes the following facts:
About the Clubhouse app?
The Clubhouse App was developed by Silicon Valley entrepreneur Paul Davison and former Google employee Rohan Seth. They are supported by funding of $ 12 million from the capital firm Andreessen Horowitz in June 2020 and have continued to soar. This application is still in the beta phase and is scheduled for release in March 2021. This application has been used by some respected names and public figures, making it app value raising while encouraging people worldwide to join.
For example, Kevin Hart, Drake, and Tiffany Haddish’s join the app and create virtual rooms and raise the voice-based conversation about regular trends on Twitter and room debates that seem to be sparking people’s attention.
The exclusivity behind The Experience
Clubhouse carries an experience like a podcast, which relies on audio-based chat with its delivery like radio and conference meetings. This application distinguishes it from most podcast and social networking applications because it highlights its exclusivity aspect.
This value of exclusivity is offered – you cannot experience anything after downloading the application until you got any invitation from the existing user. It can be analogized like you are riding a yacht with an invitation sent by someone, then you have a private party, dinner, and conversation. In a simple world, it can be called virtual world elitism.
Various discussion topics
After you are invited, you will face a user interface like a podcast application in general, with several choices of topics and streamers available that you can follow. This application implements an algorithm that corresponds to your topic and the people you follow – based on your interest. You will be instantly hooked by the related streamer (celebrities or business founders) or the topic itself.
It is also interesting that all history activities related to the conference call will not be achieved, meaning that the user cannot access their conversation history after the conference session ends. However, from the user perspective, there is an addictive thing where they can flitting from one virtual room to another, on lively discussions about everything from lifestyle to movie to business and so on.
