Heaptalk, Jakarta — Indonesian Jewelry brand, The Palace Jeweler, celebrates Indonesian Independence Day by conducting ‘Bangga Bernusantara’ (means proud of national heritage) campaign. As cited in The Palace official release, the campaign invites society to wear traditional clothes and upload that moment to social media on 17 and 18 August 2024.
Implementing this campaign, The Palace Jeweler aims to encourage the popularity of Indonesian culture and invites society to celebrate the National Independence Day through unique way.
General Manager of The Palace Jeweler Jelita Setifa stated, “The Palace Jeweler is very proud to celebrate Indonesian Independence Day with the entire Indonesian. Through this campaign, the brand aims to invite all society to preserve our culture”.
According to Jelita, The National Jeweler strives to preserve Indonesian culture. In addition, to enhancing society’s awareness of Indonesian traditional clothes, The National Jeweler is also consistent in creating jewelry which adopts the cultural identity value.
On the campaign, The Palace Jewellery has prepared several initiatives, one of which is providing traditional snacks in all outlets. Moreover, the Indonesian jewellery company also coined Bangga Bernusantara Costume Festival, thus every customer who wears traditional clothes can enjoy discounts of 8%, 17%, and 45%.
Moreover, The Palace Jeweler also conducted competition for its customers to upload their photos wearing traditional clothes and the store’s jewellery to social media with the hashtag #ThePalaceBanggaBerNusantara. Eight winners will be selected to win Nusantara diamond pendant.
