CELIOS study: the multi-asset app boosts the retail investors’ growth by 18.29% in May 2022

Syifa, news . 26 Sep 2022

Heaptalk, Jakarta — Center of Economics and Law Studies (CELIOS) has released its newest report entitled The Impact of Multi-Asset Applications on Retail Investor Growth. Supported by a multi-asset investment platform Pluang, the survey was carried out on June 20th – 28th, 2022, targeting retail investors in Indonesia.

Involving around 3,530 respondents, most participants in the study came from Java and Bali (75.6%), with the primary job is private employee (38.4%). In terms of age ranges, the participants around 24 – 35 years old attained 44%, and 18 – 15 years old reached 30%.

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Based on the type of work, the study showed the three highest positions, including private employees (38.4%), professional staff (20.1%), and students (16.0%). The enhancement of private employees and professional investors number is influenced by the amount of savings saved during the pandemic and their interest in investment instruments with higher returns.

In the report presentation, the Director of CELIOS, Bhima Yudhistira, revealed that digital investment is considered as an act of contributing to the information technology sector, assisting corporate funding, and bringing an employment creation impact of the investment. Perceiving this positive indication, he expects the digital investment apps will boost an investment-oriented society for people, particularly in Indonesia.

Further, the data also discovered the three most investment platforms owned by the respondents, covering Reksadana (29.8%), Stock (21.7%), and Crypto Asset (21.1%), with an average monthly investment amount of $66.74. As most participants’ favorite investment tool, Reksadana platform is considered a flexible as this platform features an investment manager to perform self-taught market analysis. On the other hand, this investment app also provides a reasonably safe option to avoid inflation depression in the money value.

In terms of digital investment benefits, the research indicated that 23% of respondents considered the presence of multi-asset platforms can generate the simplicity of better asset portfolio monitoring in real-time. Further, 22% of participants believe the multi-asset platform’s comprehensive features have granted multiple advantages, including the ease of fund top-up, statistics control, and the latest market news access. In addition, 20% of respondents also answered that multi-asset tools could bolster their investment planning more carefully.

On the other hand, according to the outcome, the multi-asset existence has made 90% of respondents aim to leverage their investment instruments. The same report also conveyed that 80% of participants intend to learn about other investment products in one multi-asset platform. Simultaneously, this research has demonstrated that numerous investment product offerings can drive portfolio diversification and enhance the literacy of investment tools.

From the investment app recommendation side, CELIOS’s research detected several sources, spanning the social media influencer (7.07%), financial consultants (6.95%), colleagues (6.8%), podcasts (6.7%), and mass media (6.48%). At the same time, the most preferred information content by investors is fundamental analysis (25%), buy-sell signal (22%), and technical analysis (20%).

Realizing a high investors’ confidence in choosing influencers and social media in investment decision sources, Bhima looks forward to the regulator’s action to provide reliable protection to consumers in preventing a Fear of Missing Out (FOMO) phenomenon that will deliver multiple disadvantages for consumers and the market aggregately.

Through this survey, CELIOS’s research outcome has summarized the increased enthusiasm for investing in the capital market during the pandemic, particularly among retail investors. According to the data, the number of retail investors in the capital market has reached 8.86 million people or has increased by 18.29% year-to-date until the end of May 2022. Also, most respondents confirmed that the appearance of multi-asset applications had positively impacted the national economy growth (56%) and country incomes (20%).

With the technological innovation in the digital financial sector, the Co-Founder of Pluang, Claudia Kolonas, expects this study about the retail investment sector can unlock enormous space to build a more conducive digital financing ecosystem. In addition, she also believes the research can be utilized as a reference for a regulation establishment to accelerate Indonesia’s digital economy industry.

“This latest research is a part of Pluang contribution to increasing the scope of financial inclusion and literacy. Thus, we are confident in accelerating the national economy through the digital innovation around the financing sector in the archipelago,” Claudia in her statement.