Heaptalk, Jakarta—Welcoming Eid al-Fitr, Sroja, a local brand of premium fashion products, launched its newest collection, Harmoni Pratiwi, on Thursday (04/04). Harmoni Pratiwi means harmony, balancing the various components of living things on earth.
Based on this concept, Sroja was inspired to create a collection of colors and patterns depicting natural elements. For color selection, Sroja uses earth-tone colors inspired by natural color patterns. Other soft colors complement this palette, providing a wider variety of choices.
Representing Sroja Warna Indonesia, Brand Manager Farizky Putra revealed that Sroja’s latest collection could be an option for consumers to welcome Eid al-Fitr. “Through the Harmoni Pratiwi collection, we offer uniqueness and creative touches tailored to consumer needs, especially for those who want to look more elegant on Hari Raya,” said Sroja.
Showcasing distinctive silhouettes and design elements
Since its inception in 2022, Sroja has consistently been recognized as a fashion brand that prioritizes quality in terms of materials and craftsmanship in all its products, including the Harmoni Pratiwi collection.
Several unique features are showcased in the Harmoni Pratiwi collection, from decorative folds that add volume and asymmetry to the garments, creating dynamic and captivating silhouettes. Delicate lace details incorporate floral motifs, enhancing the romantic ambiance. The use of embroidery as an aesthetic decoration element, which cannot be replicated through printing, and the application of contrasting colored stitching add character and the essence of beauty to each piece in the collection.
Harmoni Pratiwi was also introduced at the Indonesia Fashion Week (IFW) 2024, held some time ago. It is available in several key pieces, including tops, long dresses, outerwear, suits, and trousers, all designed in a contemporary style that reflects a more feminine impression for the wearer.
The entire Harmoni Pratiwi collection uses quality materials that are believed to increase comfort. They are durable so that they can be used for a long time. Some of the materials used in this collection include oxford cotton, cotton poplin, and semi-wool. The choice of these materials has also been adjusted to the type of clothing produced to create a feeling of comfort and exude confidence in the wearer.
“It has become Sroja’s commitment always to provide the best fashion products for consumers, including the Harmoni Pratiwi collection, where the element of warmth can be felt in every part of the collection because everything is done by skilled hands, using quality materials, unique designs, and selection of colors relevant to trends,” concluded the representative from Sroja Farizky Putra.
