Heaptalk, Jakarta — In the middle of Ramadan 1445 H, Aice held the ‘From Aice Indonesia, for Your Beloved’ campaign. In collaboration with GP Ansor, Aice Group distributed millions of free ice cream to 5,000 mosques and prayer rooms throughout Indonesia.
“This campaign aims to create happy moments for people in the month of Ramadan by providing delicious, healthy, and certainly halal Aice ice cream for breaking the fast,” explained Senior Manager of Digital Marketing for Aice Agus Sumarna at GP Ansor Head Office, Jakarta (03/28).
Agus further said that this campaign demonstrates the company’s contribution to society. By distributing free ice cream in mosques during Ramadan, Aice wanted to share happy moments with their consumers as an expression of gratitude for the trust they have given the company.
“Through this activity, we also want to share happy moments with our loved ones, namely our consumers who have given their trust to Aice, making Aice succeed in becoming the No. 1 ice cream brand in Indonesia,” said Agus during the Press Conference Launching of Aice Indonesia for the Beloved.
“The campaign of ‘From Aice Indonesia, for Your Beloved’ not only offers delicious ice cream as takjil (sweet snacks and drinks) for breaking the fast but also as a form of appreciation to loyal Aice consumers. Aice continues to be committed to making positive contributions to society, especially in this holy month of Ramadan,” concluded Agus.
