Heaptalk, Jakarta – PT Prudential Life Assurance (Prudential Indonesia) and PT Prudential Sharia Life Assurance (Prudential Sharia) rolled out PRULink nextgen and PRULink nextgen syariah to answer the demand of investment-linked insurance products, or also called PAYDI.
Chief Customer and Marketing Officer of Prudential Indonesia Karin Zulkarnaen, during the launch of PRULink NextGen stated, “Indonesian Financial Services Authority (OJK) just issued new policies, POJK No 5 Year 2023 and POJK No 6 Year 2023. For this reason, we examine our product to adjust to these new policies” (05/26).
Karin also delivered this new product is expected to provide more options for people to choose insurance products that align with people’s needs.
“This product is launched due to the human natural stage progress. In every stage, people have their particular needs. We perceive that 67% of people have started to prepare for their future. This product also aligns with today’s young generation habit who are interested in the investment world,” conveyed Karin.
Responding to this new PAYDI, the President Director of Prudential Sharia Omar S. Anwar stated, “PRULink NextGen Sharia implement ‘Sharia for all’ principle where the members can contribute to help each other. This principle is represented through waqf or benefaction. The benefits for this insurance can be donated when the participants die, so the kindness of waqf can be passed to other people.”
As long-term protection products, PRULink NextGen and PRULink NextGen Syariah offer the advantage of an insured entry age of up to 75 (seventy-five years old) with a protection period of 75, 85, or 99 years. These two products also provide protection of 300% for death due to accidents during the New Year Holiday Season, Eid Al Fitr, Umrah and Hajj services. The company also provides life events benefits in the form of applying for an increase in sum assured by 10% up to IDR 1 billion for life events experienced by the main Insured in the form of marriage and/or blood birth of the main insured.
In addition, customers can enjoy a loyalty bonus of up to 200% which will be allocated to the Regular Premium Unit Balance from the 11th to the 20th year of the Policy. The various advantages offered to customers are expected to provide confidence and peace of mind in building family financial resilience.
