Heaptalk, Jakarta – On Wednesday (10/1) with a brave and aggressive strategy, MG Motor Indonesia launched the MG 4 EV and the pure electric SUV New MG ZS EV, both are local produced with a competitive price, consecutively starting from USD27,8 for MG 4 EV and USD29,1 for MG ZS EV. (USD1 equals Rp15,567)
These two vehicles not only offer advanced technology and great performance, but also a competitive price. Even the price was offered for the highest type namely the Magnify. Hopefully, this initiative can increase the adoption for electric vehicles in Indonesia to mark a new era of sustainable mobility.
MG also emphasized the commitment in the Indonesia market through the ambitious investment strategy, including a local manufacturing investment namely Completely Knocked Down (CKD) that alleviated MG’s dedication to the economy and labor absorption in Indonesia.
On Wednesday (10/1), the Chief Operating Officer MG Motor Indonesia, Donald Rachmat made a statement during the MG launch in Ritz Carlton Hotel, Pacific Place, “We are not only fixing price, but also new standards for electric vehicles in Indonesia. We are moving towards a more sustainable mobility future,” said Donald.
Arief Syarifudin, Marketing & Public Relation of MG Motor Indonesia added, “These two products are not only interesting due to its price, but also because of its design, comfortability, and the latest technology that improve the standard experience of driving. We believe the MG 4 EV and NEW MG ZS EV will redefine customers’ expectations regarding the local electric vehicles.”
At the launch of the locally produced MG 4 EV and NEW MG ZS EV, MG Motor Indonesia also proudly presented the MG Electric Package, an exclusive package for every buyer of the locally produced MG 4 EV and NEW MG ZS EV. Within this package, MG has introduced many features that were designed to increase comfort and driving experience for loyal customers. Firstly, MG Electric Package offered a comfortable and efficient charging solution with a Free Mobile & Home Charging that has 7,7 kW energy including the installation service. This feature ensures MG’s loyal customers can easily and fast charge their vehicles anywhere, both at their house or during a trip.
Moreover, to support a dynamic and flexible lifestyle, MG provided a Vehicle to Load (V2L) Cable Adaptor. This tool makes it possible for the driver and passenger to use their vehicle as a portable source to charge their electronic devices, giving extra comfort whenever and wherever they need it. In MG, we also understood the importance of quality assurance for our customers. Therefore, MG Electric Package has included Battery Warranty for 8 years or equals to 160.000KM. This is a proof of MG’s confidence in durability and reliability of the battery technology offered.
Furthermore, MG offered 4 Years Warranty for cars without kilometer limits, giving a reassurance for the owner. There is 5 years warranty for Free Maintenance & Labor as well as Spare Parts, making sure that a vehicle maintenance is not only easy but also worry free. MG Motor Indonesia is committed to give a premium, comfortable, and environmentally friendly experience. Through MG Electric Package, MG wants to assure every trip with MG 4 EV and NEW MG ZS EV are not only going to become an unforgettable driving experience, but also a step forward to a more sustainable lifestyle.
Design wise, ZS EV presented a sharp style, equipped with sporty 17 rims inch and electric i-MAX panoramic sunroof, while the interior is comfortable with sporty seats and functional roof rail. ZS EV offers a combination between performance and technology, has a mileage of up to 403 km and finest features such as Kinetic Energy Recovery System (KERS) and various riding modes add to rider comfort.
MG 4 EV offered top notch electric performance, with a mileage of 425 km in one charge and able to undoubtedly speed off from 0 – 100 km/hour in 7.7 seconds. MG 4 EV combined a trendy element and advanced technology that gave a dynamic impression of this electric crossover, completed with the avant-garde design included with a new electric vehicle platform. The elegant LED, a grill honeycomb pattern, twin arrow rear spoiler with an aggressive 2-tone roof, and equipped with sporty 17-inch alloy wheels; making the MG 4 EV superior in its class.
Both MG 4 EV and NEW MG ZS EV are furnished with an i-SMART Technology and a 360 degree camera system which are some of the 14 MG Advanced Driver Assistance Systems (ADAS) that guarantees high safety, in accordance with EURO NCAP standards.
Hence, the presence of these vehicles and the attempt to do CKD reflects MG’s brave and innovative strategy in fulfilling the need of Indonesia’s automotive market. With competitive pricing, MG expected to widely expand the reach of its electric vehicles to more consumers, as well as reinforce the position as a leader of EV technology.
Editorial team: Wulan Dari, Prazna Alyfia Ghefira
