Heaptalk, Jakarta — Frank & co., a renowned diamond jewelry brand in Indonesia, is celebrating its 29th anniversary with an exhibition titled “29 Years of Natural Brilliance”. The event runs from May 23 to June 29, 2025, at La Moda, Plaza Indonesia, Jakarta.
Carrying the theme of natural brilliance and the long formation process behind it, the exhibition serves as a reflection of Frank & co.’s nearly three-decade journey in presenting high-quality natural diamond jewelry. It also aims to educate the public about the value and characteristics of natural diamonds as a symbol of life’s transformation and milestones.
One of the exhibition’s key highlights is the Frank Fire collection, Frank & co.’s signature branded diamond line. Frank Fire diamonds are curated with strict selection criteria, featuring only the top 1 percent of Triple Excellent diamonds worldwide. Evaluated using 12 quality parameters, each diamond in this collection is double-certified by two leading institutions: the Gemological Institute of America (GIA) and Sarine Technologies.
Frank Fire is also distinguished by a discreet laser inscription of the “Frank Fire” logo on the diamond’s girdle, visible only with magnification. Each diamond comes with a barcode and digital report, allowing customers to verify its specifications directly and transparently.
“For the past 29 years, we have consistently used natural diamonds in every collection because we believe true beauty comes from a long process that reflects life’s values,” said Rolly Soesanto, General Manager of Frank & co., at the exhibition’s opening.
The exhibition also features an Experience Room, guiding visitors through the natural formation of diamonds with three immersive installations: The Origin, The Becoming, and The Connection. These installations depict the journey from carbon deep within the earth to a precious gem, symbolizing human transformation shaped by time and experience.
In addition to Frank Fire, the exhibition showcases exclusive collaborative collections such as the Love Poetry Collectionwith designer Monica Ivena, and the See the Light Collection, developed in collaboration with Frank & co. Brand Ambassador and Creative Director, Maudy Ayunda.
The opening event included a panel discussion, a diamond mini masterclass, guided tours, and interactive sessions with the Frank & co. team. The exhibition is open to the public and is expected to broaden awareness of the uniqueness and enduring value of natural diamonds.
