Heaptalk, Jakarta — Indonesian luxury jewelry brand, Frank & co launched the second collection of See The Light at its new pop up store at Pondok Indah Mall (PIM) 3, Jakarta which is held from 12 to 23 February 2025. Extending its cooperation with Maudy Ayunda, Frank & co. presents ‘See The Light: Engraved Moment’, a collection which can be engraved, making the customer to own a more personalized jewelry.
“We launched a more personalized new collection that can hit our customers’ hearts. See The Light Engraved Moment consists of three diamond bracelets that can be mixed and matched with the charms. The charms, further, can be engraved to make it more personalized,” stated General Manager of Frank & co. Rolly Soesanto at the press conference at PIM 3, Jakarta (02/13).
Rolly hoped the collection would not only be personalized jewelry but also a symbol of light, hope, and love, reminding its customers every day to find their own light and share it with others.
Align with Rolly’s statement, the Brand Ambassador of Frank & co. and also the Creative Director of See The Light Collection, Maudy Ayunda, conveyed that the new collection not only be a symbol of seeking our true passion, but also a symbol of our contribution and impact to others.
Maudy Ayunda explained, “To make it more personalized, I invite people to engrave their personal touch on the collection to make it a reminder or a symbol of a milestone in every person’s journey.
See the Light: Engraved Moments Collection, which is made from 18K sustainable gold, consists of three diamond bracelets namely Pure Light Bracelet, Fine Light Bracelet, and Bold Light Bracelet. The bracelet can be equipped with charms that are also presented in this collection.
The charms consist of a Heart of Light in the shape of a heart that symbolizes love, passion, and courage to follow the light of the heart. The Petal of Light is a flower shape representing growth and transformation, reflecting the blooming flower journey toward the light. Complete Light is a round shape that celebrates unity and connection, depicting that the light becomes brighter when shared, a symbol of a relationship that enriches life. The Light Keeper, with an elegant oval shape, represents the uniqueness and the continuity of the customers’ story.
This charm can be personalized by engraving a name or special words, bringing memories and personal light wherever the wearer goes.
Since its first launch, the See the Light collection has hit the hearts of many people with beautiful designs and meaningful stories behind every piece of jewelry.
