Heaptalk, Jakarta — The Palace Jeweler is hosting a gold and diamond jewelry exhibition at the lower ground (LG) atrium of Kota Kasablanka Mall, South Jakarta, from March 19 to April 13, 2025. The event is titled Panas Halu, which stands for Pameran Perhiasan Harga Luar Biasa, meaning extraordinary price jewelry exhibition. It aims to give the public the broadest possible access to high-quality gold and diamond jewelry, especially during Ramadan and Eid.
The exhibition, which lasts almost a month, offers a variety of jewelry pieces starting from Rp400,000. Unlike the exhibition held two years ago at Central Park Mall, which only featured gold, The Palace is showcasing gold and diamonds for visitors at this mall located at the intersection of East and South Jakarta. The brand also introduces several new collections with interest-free installment options this year.
The Panas Halu exhibition at Kota Kasablanka Mall is part of The Palace’s The Art of Gifting campaign, emphasizing the Indonesian tradition of giving gifts to loved ones during Ramadan. “The Art of Gifting embodies the spirit of giving to family and others, not just in the form of money or goods but also jewelry. In line with our slogan of ‘most complete, affordable, and guaranteed,’ we are presenting the most comprehensive programs with affordable prices and guaranteed quality,” said Winny Melita, Brand Manager of The Palace Jeweler, during the Panas Halu press conference at Kota Kasablanka Mall in South Jakarta (03/19).
Providing attractive prizes and discounts
In addition to promotions and the latest collections, The Palace offers games for visitors to participate in and win multiple attractive prizes and discounts, including the Gold Bar Challenge, Gachapon Machine, and Catch the Gift. Winny added, “There will be three weekly draws at the end of each week. The event will conclude on April 13. The total prize pool is up to Rp80 million.”
According to Chikita Rosemarie, PR Manager of Central Mega Kencana (CMK), The Palace is a unique brand within the CMK ecosystem due to its vision of providing the public with the broadest possible access to gold and diamond jewelry. The brand also has the most significant number of stores, with 73 outlets across primary and secondary cities.
She explained, “Through The Palace, Central Mega Kencana can reach an even broader audience, including areas where we don’t have physical stores. This makes The Palace special—its commitment to reaching people from all walks of life. If you love jewelry, you should love The Palace.”
Held during Ramadan and Eid, Chikita stated that this exhibition aligns with The Palace’s The Art of Gifting campaign, which aims to encourage the public to give the best to their loved ones or the people they care for, including through jewelry or precious metals. The brand knows Indonesians enjoy sharing during Eid and always want to make their loved ones happy. “Hence, The Palace is holding this exhibition through a pop-up store that will last almost a month so that the public can buy gifts for their loved ones during Eid,” Chikita concluded.
