Heaptalk, Jakarta — To promote digital literacy and financial inclusion, Blu by BCA Digital recently organized bluXperience in Jakarta. The event featured a variety of interactive educational activities, and speakers shared insights on finance, careers, marriage, and friendships.
Adopting the theme ‘Adulting 101: Survive and Thrive,’ bluXperience consisted of on-air activities broadcasted via TikTok Live and a series of off-air events scheduled in three major cities in Indonesia: Bandung on July 27, Yogyakarta on August 10, and Jakarta on August 25.
The online education sessions, held from July 22 to 24, 2024, reached over 350,000 viewers on TikTok. The in-person events in the three major cities will feature several TikTok creators, including Alma Tando, Baba Bubu Ara, Cete, EJ Peace, Emil Maura, Esther Natalia, Guff Perdana, Natasha Surya, Samuel Christ, Twomannn, William Sudhana, and special guest Kunto Aji, who will share inspiration and discuss their journeys to adulthood.
Ruli Himawan Nugroho, Head of Marketing & Communications at BCA Digital, stated, “The celebration of Blu’s 3rd anniversary is an important moment for BCA Digital to enhance efforts to continuously meet the financial needs of digital-savvy individuals through innovative features, products, and programs. The diverse educational activities through the bluXperience program are one of our efforts to always #SiapJadiPegangan and become a reliable and relevant financial partner for all.”
According to Rudini Triyadi, Brand Activation Senior Manager at BCA Digital, bluXperience is a tangible expression of BCA Digital’s commitment to providing reliable financial services through the Blu app and offering meaningful education and experiences to the public.
“Conducted in a hybrid format with various interactive and informative activities, we hope this event can reach more sobatblu across Indonesia and help them achieve financial maturity. Therefore, we are very excited to welcome sobatblu to the bluXperience activities to share knowledge and inspiration about reaching adulthood,” Rudini concluded.
