“We (Ariston Group) perceived that water heater will be a primary need, like Air Conditioner. For this reason, it is our responsibility to educate and convince people that our products are embedded with the latest technology and high security for daily use”
Heaptalk, Jakarta — A multinational company that focuses on water heater and heating products, Ariston, introduced Ariston Experience Center (AEC) in Gandaria City Mall Jakarta on Wednesday (09/27). The presence of this outlet aims to showcase interactive products and offer exclusive retail products to consumers.
Managing Director of Ariston Indonesia Erwin Lim stated, “This AEC is launched for the first time in Indonesia. This action demonstrates our commitment to presenting sustainable convenience and assisting our consumers in comprehending their needs.”
Erwin also conveyed that AEC displayed various water heaters, starting from product series for domestic and commercial purposes. Located at Gandaria City Mall 1st floor, AEC is expected to bring inspiration for professionals, such as designers, architects, and developers.
Aligned with Erwin’s viewpoint, the Marketing Director of Ariston Group for Asia Pavel Malich stated, “Through AEC, we present various innovative products as recommendations to assist our consumers in meeting their needs”.
Dominating 70% of market share in this industry, Pavel believes the need for water heater products will continue to escalate and later will be the primary need.
“We perceived that water heater will be a primary need, like Air Conditioner. For this reason, we have responsibility to educate and convince people that our products are embedded with the latest technology and high security for daily use,” said Erwin.
Regarding electricity consumption, Erwin affirmed that the products displayed at AEC require low energy, even the products can save energy of up to Rp40 thousand. Erwin also explained that AEC shows a series of renewable products, such as heat pump water heaters, Ariston Lydos, and solar water heaters.
