Heaptalk, Jakarta — In celebration of International Women’s Day, Aice Group introduced its recent innovative product Histeria Peach at Gelora Bung Karno (GBK) Jakarta (03/09).
This latest release is the first ice cream cake stick in Indonesia that combines selected honey peach fruit flavors with a crunchy premium chocolate coating, fulfilling consumers’ desires for a new sensation that is stylish and follows trends. Senior Brand Manager and Spokesperson for Aice Group Sylvana Zhong said that Aice Hysteria Peach blends delicious flavors and color trends for 2024.
“Histeria Peach, which can only be purchased at Indomaret, is designed to give appreciation and self-confidence to every woman. Aice chose the honey peach fruit as the peach color, a combination of pink and orange, communicates a message of caring and sharing as well as brings a feeling of softness and calm,” she explained (03/09).
Sylvana further stated that this product is a symbol of self-confidence in accompanying every woman to always be happy and enthusiastic in her daily activities. She added, “We want Aice Histeria Peach to be more than only ice cream. Aice presents this product to every woman throughout Indonesia. With Aice, women will be able to be inspired, dare to fight to achieve their dreams in everyday life, while loving and respecting themselves.”
On this occasion, the ice cream producer exhibits its commitment to supporting Indonesian women through active participation in multiple activities and collaborations among women, such as Eca Aura and Rifda Irfanaluthfi. Eca is an influencer and new talent who has succeeded in producing creativity and achieving much success in the entertainment industry. Meanwhile, Rifda Irfanaluthfi is an Indonesian gymnast who succeeded in making the nation proud by qualifying for the Paris Olympics 2024.
“Eca and Rifda are examples of today’s outstanding women who can show extraordinary dedication and fighting spirit. They share stories of their journey, inspiring all Indonesian women with stories of struggle, dedication, and how they celebrate every achievement by loving themselves,” Sylvana concluded.
