Heaptalk, Jakarta — AdColony, a digital turbine company, has established a Game Academy (GA), masterclass, and online skill qualification. The launching of this GA platform aims to grant confidence and present marketing and advertising solutions for merchants through the games industry.
Senior Vice President APAC of AdColony, Tom Simpson, delivered his comments regarding the launching, “A successful marketing is always followed how to approach consumer behavior. The gaming consumption blast has motivated merchants to compete through new habits, audiences, and channels to be equal. We are excited to launch Game Academy in enhancing marketers’ cerebration regarding game advertising and deliver the whole of this industry one step closer to consumers,”
Likewise, Simpson added, “Game has evolved from a hobby dedicated to particular demographics, to a major amusement where everyone is a gamer of different degrees. Gaming technology expanded like the light speed, and advertisers need to keep up. This condition is the proper opportunity to understand each game aspect entirely,”
The COVID-19 pandemic has significantly accelerated the game’s augmentation and made Southeast Asia home to more than 250 million mobile gamers by the end of 2021. This result showed an escalation of 100 million over the last five years. The level of game consumption has increased and covered a variety of audiences, including gamers over 25 of age reached by 70%, female gamers in the Asia Pacific of 50%, and people who don’t claim themselves as gamers gained 68%.
Merchandisers have diverse opportunities to engage consumers through the game at present. They are demanded to focus on game technology innovation and acknowledge several points, including its game players, gamer’s motivation, and how consumers operate its game content.
How Game Academy works
Customers will experience a series of small videos after registering on the Game Academy platform. This video is designed to grant insights related to games and mobile games advertising. The GA’s platform is free to be operated, and consumers can access the video based on their demands. The initial Game Academy series will explore available topics, including games interpretation about pop culture and gamers’ persona.
This platform experience is created for optimal interaction. Users will unlock new emblems once they have completed each lesson provided by Game Academy. As an achievement of finishing all the materials, the consumers will seize a certificate of completion and can be displayed on their LinkedIn profile.
Game Academy is an interactive learning platform to accommodate merchandisers with valuable comprehension and professional competence regarding game advertising. The launch of Game Academy in the early season indicates the stakeholders’ hard work that received positive feedback from brand partners and agencies.
Game Academy platform is formulated as an effective tool in examining this industry. Users can reach the initial season of this platform through www.gameacademy.gg over upcoming weeks before launching the remains of the masterclass seasons.
(SYF)
