Heaptalk, Jakarta — Indonesian pet food company Compawnion has secured new funding for an undisclosed amount from East Ventures.
The fund will be allocated to accelerate the company’s product distribution, research and development, and product portfolio and effectively reach a more significant demographic of pet owners discovering more health-conscious and sustainable choices for their beloved pets.
Responding to this new funding, Co-Founder and Chief Executive Officer of Compawnion Stephani Herman revealed, “We are well-positioned to seize the significant opportunities within Indonesia’s mass and thriving pet food market. With the support of East Ventures, we are passionate about delivering our mission to offer ease of mind for pet owners by providing a wholesome and fresh diet for pets,”
Founded in 2020, the Compawnion Founders, Stephani Herman, Tania Suganda, and Valerie Amintohir, combine their expertise in canine nutrition, trade marketing, business strategy, and branding. Stephani possesses five years of business development and trade marketing expertise in P&G, while Tania has five years of experience in the creative and product marketing field at EMTEK Group. Also, Valerie is the first Certified Advanced in Indonesia.
Furthermore, They realized that the pet food market in Indonesia has encountered a surge in popularity due to the growing trend of pet humanization in Indonesia, as pets are viewed as family members rather than just animals. Also, the Covid-19 pandemic contributed to the increase in pet ownership, with many people seeking companionship during lockdowns.
As an effect, this matter has increased demand for pet-related products, including healthy and fresh dog food. Multiple factors have transformed the pet food market because pet owners prioritize their pets’ well-being as an integral part of their families.
“At Compawnion, we grant a new standard in pet nutrition as we believe our beloved pets deserve nothing less. We create wholesome fresh diets for pets to promote a healthier, happier life, prioritizing their well-being and happiness above all else,” said Co-Founder and CPO of Compawnion, Valerie Amintohir.
This food pet startup is dedicated to establishing a comprehensive pet ecosystem in the archipelago for Indonesian pet owners to have healthier and quality pets. Since its establishment, this company began its journey with its first brand, Pawmeals, a freshly natural and nutritious frozen-cooked dog food.
During the journey, this high-quality and balanced dog food has been distributed to over 13 cities throughout Indonesia, contributing to the significant growth of Compawnion up to tenfold. Following this success, Compawnion has introduced UGO, a new brand designed for customers seeking convenient, nutritious, and delicious daily dog food options. In its further plan, the company also plans to broaden product portfolios by penetrating cat foods by 2024.
Leading the investment, the Principal of East Ventures, Wesley Tay, revealed, ” We are glad to welcome Compawnion into East Ventures’ ecosystem. As the pet industry continues to grow and evolve, Compawnion’s dedication to quality, innovation, and pet well-being stands out. We believe Stephanie, Tania, and Valerie will break new ground and set new standards in the pet food and wellness industry, and we are excited to work with them.”
