Jakarta, Heaptalk — Following the Muslim LifeFair 2022, which ended on Sunday (27/3), the exhibition held at Istora GBK Senayan was recorded to have attracted over 30 thousand visitors.
The biggest Muslim event reached a high level of visitor enthusiasm, evidenced by the long line at the bazaar’s entrance since morning. Catching society’s massive enthusiasm, the exhibitors from small businesses, halal goods, and sharia economics were excited to join the occasion.
Some booths were reported almost never empty from visitors who are eager to see and purchase the things on exhibit, one of which is Aljenna, the local brand that adopts the sharia concept.
The brand, located on the first floor, provides various Islamic apparel, including robes and khimar, that are required by Muslim women who desire to dress in a shari’a manner. During the three days of the exhibition, more than 90% of 1700 Aljenna’s products were sold out.
According to this brand, the Muslim LifeFair is a great moment for MSME players who expect to rise after being hit by the pandemic in the previous two years. The brand also conveyed that at the start of this year, the impact of a drop in business remains felt, though it was minor.
With the decrease in COVID-19 instances and the improvement of the community’s economy, Aljenna’s owner is certain that his business will grow this year. Furthermore, the Muslim LifeFair event, which took place before Ramadan, provided him with the necessary impetus to enhance sales.
Nindi, the proprietor of Pelangi Hijab, expressed the same view. This MSME, like Aljenna, provides a number of Islamic clothes, such as headscarves, robes, stockings, brooches, and bergo, for Muslim ladies who require Islamic clothing.
Nindi stated that online purchases had helped her business during the pandemic over the past two years. When she first heard about the Muslim LifeFair show, the current pandemic situation still shadowed her.
However, after observing the changing market patterns, she finally decided to join the exhibition. On this event, Pelangi Hijab applied an exclusive offer in the shape of a 30% discount on all of its items.
Out of expectation, the sales of the brand surged significantly, even allowing Pelangi Hijab to attain total transactions of over Rp200 million during the event. This tremendous amount was stunning due to the number being far beyond the set target.
“So I wondered whether the customers would come or not.?! But, after catching a trend of people who wanted to go out, we decided to follow this fair. Alhamdulillah, our stand has been crowded for the past two days. Online bazaars like this one assist online enterprises in gaining transactions. The sales results also exceeded the IDR 200 million target,” she stated.
She also stated that further similar programs are expected will be better and larger, particularly in terms of providing bazaar spaces to MSME players.
Rafki, the founder of Samase Rawamangun, experienced the same thing. He stated that he was delighted to welcome the people’s economic recovery through the Muslim LifeFair 2022 expo. According to him, numerous MSME players are elated of the fair as this occasion has assisted them in reviving their business after a two-year hiatus.
This UMKM, which sells men’s Muslim attire, offers tourists a 50% discount on shoes and a 10 percent discount on koko outfits.
With the high enthusiasm of the community and the high sales experienced by the exhibitors, the 2022 Muslim Life Fair was considered a success.
Responding to the Indonesian people’s enthusiasm of halal products and sharia economics exhibition, the series of events will be held in a broader scope.
KPMI’s chairman, Rachmat Sutarnas Marpaung, said that the group plans to hold a Muslim Life Fair in other cities in Indonesia, including Yogyakarta and Purwokerto. The event will be held by KPMI and Lima Events.
Furthermore, the peak of the series event will be closed by the organizing of the Muslim Life Fest. On this closing event that is scheduled will take place in August 2022, the scale will be wider.
