Heaptalk, Jakarta – Indonesia’s fashion brand Loony celebrated its 17th anniversary by organizing Loony Show 2025 at Bengkel Space Jakarta on Tuesday (02/14). In its very first fashion show, Looney adopted Celebrate Creativity concept with the main theme ‘Magical Forest’ to commemorate its journey in enlivening Indonesia’s fashion industry through creativity.

Karlina Kardi, Founder and CEO of Loony, stated, “Today, we celebrate our 17th-year journey. We started by presenting painted shoes, participating in events, and opening pop-up stores. Now, our stores are scattered in several malls in Jakarta, Bogor, Bandung, and Surabaya. Our products are also available in all marketplaces.”
For this success, Karlina conveyed her great appreciation to society, designers, her family and friends, and artisans—mostly housewives—who helped her upcycle waste into unique products.
In Loony Show, the brand claimed to showcase multiple innovative designs that utilized recycled materials and natural ingredients, making the products more eco-friendly.
“It is not easy to continue presenting innovation for 17th years. For this reason, I invite all of you to celebrate Loony’s 17th year of creativity,” concluded Karlina.
In addition to a fashion show, the Loony Show features multiple interesting agendas, such as art installations, a creative workshop, and pop-up stores.