Heaptalk, Jakarta — Kudung, a Muslim fashion brand renowned for its modern and elegant designs, has launched its latest Sweet Serenity collection. This collection is inspired by blooming elegance, featuring a neutral color palette and a soft ambiance, enriched with the dominant use of black and white to give a more modern look.
Sweet Serenity highlights the elegant side of each design with loose-fit layered cuts enhanced with graceful floral motifs. Each garment in this collection is designed to provide maximum comfort and mobility for Muslim women.
“Sweet Serenity embodies Kudung’s commitment to innovate and provide the best for Muslim women continually. We want to ensure that every woman can feel elegant, comfortable, and confident wearing clothing that suits their persona. Through this collection, we hope to inspire more Muslim women to stay stylish without sacrificing comfort,” explained Farizky Putra, Brand Manager of Kudung, in Jakarta, on Thursday (6/6).

According to him, Kudung understands the need for Muslim women’s clothing to be fashionable, functional, and comfortable. Therefore, each design in the Sweet Serenity collection is meticulously crafted, showcasing our dedication to every detail, from the materials used to the production techniques. Fabrics such as satin, Swiss voile, and brocade are chosen to give a luxurious yet comfortable feel.
Farizky added, “The creative process behind the Sweet Serenity collection involves a talented team of designers dedicated to creating clothing that is visually appealing and comfortable to wear. Each item in this collection undergoes thorough research and development to ensure quality and user satisfaction.”
Sabrina Sosiawan, a fashion influencer who attended the event, welcomed the arrival of Sweet Serenity. “The current trend in Muslim fashion tends towards a more minimalist yet elegant style. The Sweet Serenity collection fits this trend perfectly with its neutral color palette, simple yet sophisticated designs, and motifs that are not overly elaborate but still highlight beauty. I see this collection as a fitting step to meet the needs of modern and stylish Muslim fashion,” she concluded.