Heaptalk, Jakarta — PT Hotel Indonesia Natour (HIN), a sub-holding of PT Aviasi Pariwisata Indonesia (InJourney), will hold JelajaHin Livin Sanur Fest on 27-29 May 2022 at Grand Inna Bali Beach area, Sanur. HIN has cooperated with Renjana Production, an event organizer specializing in the creative economy, to organize the event.
Adopting “Bali Returns” as its theme, the music festival is expected to accelerate the national tourism industry’s recovery. Deploying ‘Livin Sanur Fest 2022’ as the event title, the festival is targeted to revive tourism popularity, captivating both local and foreign tourists’s attention to visit Bali – one of the priority tourist destinations appointed by the Authority.
“Renjana is committed to supporting Indonesia’s tourism and creative economy. Other related parties and we will put our best to ensure visitors’ safety and convenience,” stated Chief Operating Officer of Renjana Production, Raiden Seojono.
Regardless of its impact on the tourism industry, the event is part of the Government’s initiation to revitalize MSMEs affected by the pandemic. Around 60 booths of local MSMEs from many sectors will participate in the international music event, spanning culinary, fashion, and handicrafts. The participants that join the event have been evaluated by the organizer.
“HIN presents to build collaboration with national entities to recover tourism industry, especially in the tourist priority area. In this case, the appointment of Bali as the festival’s venue was premised on the great impact experienced by the area during the pandemic. Therefore, together (with all parties), we strive to keep the wheel of the economy turning.” said the Director of Marketing and Business Strategy PT Hotel Indonesia Natour, Christine Hutabarat.
Christine, further, affirmed that the festival is prepared as Bali’s signature event, which applies strict health protocol. The experience of keeping the health protocol in a tremendous event will be fruitful for the creative industry entrepreneurs.
“InJourney, a parent of State-Owned Enterprises in the tourism industry, will capitalize on our network optimally to succeed in the event. As we know, Bali is one of the tourist destinations that experienced a significant decline, namely from 30,000 foreign visitors per day sharply slumped to zero visitors. Thus, we will optimize the support of related parties to embody our mission to expedite national economic recovery in the tourism sector.” the Marketing and Tourism Program of PT. Aviasi Pariwisata Indonesia (InJourney) said in a statement.
The event’s organizer estimated that the daily visitor will attain 4,000 people, considering the strict health protocol that should be implemented. The ticket is priced at Rp150,000 for the first and second days and Rp200,000 for the third day. For three days pass, and the ticket is sold at a price of Rp450,000. The ticket is available on jelajahin.id, renjanaproductions.com, and loket.com.
For additional information, JelajaHin is a digital platform that has become a part of PT HIN’s business line. The platform delivers travel deals to multiple destinations and explores Indonesia’s tourism potency. In addition to its digital program, JelajaHin also initiates an offline program through ‘Jelajahin Fest’ that will be a regular alternative attraction for local tourist destinations, especially in Five Super Priority Tourist Destination. (SFM)
