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IFRA 2022 will be held in August to show million business opportunities

Syifa, events . 29 Jul 2022
IFRA's Press Conference

Heaptalk, Jakarta — The 20th Indonesia Franchise, License and Business Concept Expo and Conference (IFRA), in conjunction with Indonesia License Expo (ILE), will be held this year on August 5th – 7th, 2022, in Jakarta Convention Center (JCC), Jakarta. 

Adopting “Revive the License and Franchise Industry in Asia’s Biggest Market with the New Business Strategy!” as the event theme this expo that use It is Time to be Entrepreneurs as its tagline, intends to create tremendous potential for Indonesia’s Franchise and License to compete in the global market. 

The IFRA 2022 is a form of Dyandra Promosindo’s collaboration with Indonesia’s Franchise Indonesia (AFI) and Indonesia’s License Association (ASENSI). As the event promoters, they will provide MSMEs many business opportunities to enrich business relations and gain an investment chance.

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During the IFRA’s Pre-Event Press Conference (7/28), the Chairman of AFI, Anang Sukandar, shares his intention to make this franchise and license business industry one of the driving factors for Indonesia’s economic enhancement, particularly during the two years of the pandemic. He looks forward to IFRA in conjunction with ILE 2022 can motivate Indonesia’s MSME to broaden their market segmentation while improving the trade quality in this sector.

The year 2022 is estimated to become an awakening momentum for the Franchise and License industry in the Asia market. Based on the Fitch Asia Food and Drink 2021 report, the food and beverage franchise industry show an increase of 8% as the franchise and license industry continues to adapt during the pandemic. 

By appearing the integration and interconnectivity between cross-border entrepreneurs, the industry players are expected to exchange ideas in developing business productivity and boost the economy domestically and internationally. 

“Organizing this business expo is the right momentum to discover a local license business potential to reach a more advanced level. The momentum of digitalization and the Asian economic integration has become a turning point for licensing business players, particularly franchises, to enhance their competitiveness toward a massive global market,” The ASENSI’s Chairman, Susanty Widjaya, said.

Susanti also revealed that IFRA Hybrid Business Expo, in conjunction with ILE 2022, will support Indonesia Spice Up The World (ISUTW) as the government program, whereby ASENSI aims to carry out the mission to present a local restaurant brand go global.

Further, the President Director of Dyandra Promosindo, Daswar Marpaung, said that the IFRA exhibition is estimated to attract 25.000 visitors and exhibit 250 franchise entrepreneurs and licenses of 375 well-known brands.

“We also cooperate with numerous international franchise partners from Malaysia, Singapore, the Philippines, Hongkong, and Macau. Through this strategic collaboration, we hope to amplify the partnership relations between the Asia countries to upgrade the domestic market level into a global market,” Daswar added.

The committee will present several new enticing programs at the expo, including the 6th IFRAPreneur Business Concept Competition (IFBCC), Hybrid Business Presentation, Celebpreneur Talkshow, Business Classroom, Retirees Seminar, Business Matching, Meet the Experts, IFRA Awards and Gathering, Interactive Quiz and Lucky Draw, and Business Mascot Competition as the newest program this year.

As part of digital ecosystem adoption, the promoters will also implement a hybrid scheme to transform the conventional exhibition concept into a digital expo to assist the visitors’ access. The virtual event will be longer than the on-site event, starting from August 5th to 31st, 2022, and accessible through www.ifra-virtualexpo.com. The committee will provide complete facilities for the digital expo this year, covering the Business Matching, Booth Promo Package Booth, Traffic Booth, Statistic Behaviour, and Virtual Press Room.

To visit the IFRA in Conjunction with ILE 2022 event, the visitors can register and buy a ticket for $4,04 through the OOPS platform and Indomaret, as well as get the Buy 2 Get 3 promos to invite more companions. They can also complete their registration by scanning the barcode to the register link on https://ifra-indonesia.com/registration/visitor.

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