Heaptalk, Jakarta — For the third time since the pandemic, Heineken will participate in the Djakarta Warehouse Project (DWP) 2024, held from December 13 to 15 at JIExpo Kemayoran. This year, Heineken is introducing a unique experience through Good Times City.
Approximately 70% of Good Times City will be constructed using recycled materials, incorporating reuse, repurposing, upcycling, and recycling principles. Many items in the booth come from the company’s previous event properties. Other elements are made from recycled posters, banners, and wooden pallets. Broken bottles from the Heineken Brewery have been repurposed into booth walls. Around 440 used pallets, 2,306 bottles, and 350 cans will be recycled to create the Good Times City booth for DWP 2024.
Jessica Setiawan, Marketing Director of Multi Bintang Indonesia, stated that Heineken’s collaboration with DWP for the third year post-pandemic reflects the brand’s commitment to delivering unforgettable experiences and interactions for concertgoers.
“Through Heineken Good Times City, our mission is to bring good times in an engaging and meaningful way, facilitating DWP visitors to share celebratory moments. Activities at the Heineken booth are designed with exciting concepts to enliven DWP’s return to Jakarta further,” Jessica said during a press conference in Jakarta on Thursday (12/05).
Heineken is also partnering with GudRnD, a local contemporary artist community, to add sustainable artistic touches using underutilized materials this year. GudRnD has created tables, chairs, backdrops, stairs, and floors for the booth using 7.5 tons of plastic waste, Heineken glass bottles, and post-election banners collected from across Indonesia. The project took two months, involving approximately 35 people and contributions from several recycling banks.
Mohammad Aldino, an artist from GudRnD, emphasized the potential of music festivals to create collective movements with positive impacts. He stated, “The public’s high enthusiasm for music festivals is a great opportunity to drive a collective movement that brings meaningful change. Their awareness of environmental issues must be further enhanced.”
GudRnD expressed pride in contributing to Heineken’s creative initiative to promote sustainability at DWP 2024. “We hope this collaboration can serve as a shared contribution towards creating a bigger impact for a greater purpose, inspiring today’s generation,” Aldino concluded.
