Muslim Life Fest 2022

Ferns N Petals to launch private equity fund

Syifa, industry . 08 Jan 2022

  1. Heaptalk, Jakarta — Ferns N Petals, India’s prominent florist and retail gifting brand, announced has established its private equity funding to broaden the Asia-Pacific (APAC) market in the Singapore region. This private equity intends to espouse technology development, branding activities and arrange several marketing plans.

Motilal Oswal, India’s leading Financial Services firm, will manage this investment effectively. This fundraising investment strategy will be followed by its exponential growth momentum. The private equity investment will improve business operations in Singapore and espouse diversifying the product range, expanding the customer base, reinforcing branding activities, and advancing technology around Singapore’s region.

In line with the enormous business opportunities in the APAC market, this retail gifting portal initiates to disrupt the Singapore region by creating an opportunity through its innovative services in the florist business. This brand devotes itself to offering Singapore customers an outstanding online-based shopping experience, including an hour delivery, same-day delivery, and middle-night cakes and flowers delivery.

The gifting products industry for special occasions has increased globally over the years, both professionally and personally. The floriculture market enhancement, particularly in Singapore, is estimated to reach USD 37,017 (1 USD equals Rp.14,360) in 2026 from the preceding accomplishment of USD 24,399 in 2020 with a Compounded Annual Growth Rate (CAGR) of 7.0% from 2021 to 2026 period.

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The Founder and Managing Director of Ferns N Petals, Vikaas Gutgutia, revealed a statement regarding the fundraising activity, “We are pleased to employ the Private Equity investment route. We expect to amplify our enlargement intentions, distribution network, brand awareness, and technology improvement in the company through this fundraising. We intend to enhance our team by 50 people for the next six months and  disrupt the traditional florists by facilitating innovative and quick services for our customers,”

Ferns N Petals has been successfully established for 27 years, with a global presence in Doha, Dubai, and Singapore. As the following target expansion, this gifting brand will also expand its business in Russia, Indonesia, the United Kingdom, and the Philippines by strengthening its portfolio from several sectors, including company gifting, e-commerce, and target markets. (SFM)