Jenius Study describes three digital savvy characters when receiving religious holiday allowances (THR), namely The Saver (41%), The Spender (40%), and The Investor (19%).
Heaptalk, Jakarta — Welcoming the Eid Al-Fitr celebration, Bank BTPN launched the results of the Jenius Study: Digital savvy society behavior towards Eid Al-Fitr 2023 (04/14). The study was conducted by observing the behavior of digitally savvy society who maintain financial habits amid the pandemic, primarily during Ramadan and Eid al-Fitr.
Jenius Study was conducted in March-April 2023 involving 127 respondents aged 18-40 years. This study unveils that 76% of respondents received religious holiday allowances (THR) this Eid al-Fitr. Differently, the beneficiaries are not only employees but also nonformal workers, spanning entrepreneurs, freelancers, and YouTubers, who set aside a portion of their income to provide religious holiday allowances for themselves.
The study results also reveal three digital savvy characters when receiving religious holiday allowances (THR), namely The Saver (41%) who allocates allowances for savings, The Spender (40%) who allocates allowances to be spent immediately, and The Investor (19%) who allocates allowances for investing.
In more detail, about 30% of The Saver’s characters designate their religious holiday allowance for emergency funds, while the remaining 20% are for holidays. In the character of The Spender, 67% use the allowance for shopping for Eid al-Fitr needs and the remaining 28% use it to pay off debts to improve their financial condition.
Further, this Jenius Study also finds that the characters The Saver and The Spender both allocate the allowance for holidays. Meanwhile, 39% of The Investor characters use the allowance for emergencies and realize their dreams.
“We have gone through the moments of Ramadan and Eid al-Fitr in various ways, starting from celebrating at home due to the pandemic, to date the situation has gradually returned to normal,” said the Digital Banking Acquisition, Service & Marketing Head of Bank BTPN, Anita Ekasari.
Although the pandemic has gradually improved, it turns out that good financial habits are still carried on today. Many community members have started to set aside the religious holiday allowance they receive for saving and even investing.
Anita voiced, “Therefore, Jenius is presenting the Small Steps in Ramadan with Jenius program to invite digital savvy society to step into the Ramadan vibrant accompanied by Jenius through other attractive features and offers.”
Plan and manage finances more effectively with Jenius
At the launch of the Jenius Study, Certified Financial Planner and Founder of Daya Uang, Metta Anggriani, reminded us that we need to control ourselves, including allocating religious holiday allowances for various needs.
“Ensure clear priorities and financial allocations for mandatory needs that arise during Eid al-Fitr, including paying zakat, giving holiday allowances to parents and other people who work/help us, and the tradition of pasting greetings for families,” said Metta.
As a life finance platform, Jenius helps its users plan and manage their finances more effectively through attractive features and special offers. One of these features is Save It with three types of savings, namely Flexi Saver, Dream Saver, and Maxi Saver.
Other features include Foreign Currency, Split Bill, Jenius Pay, and Moneymoji. Jenius Visa credit cards and debit cards also provide attractive promo programs. The Mutual Fund Investment feature can also be used to invest holiday allowances.
Specifically for this month of Ramadan, Jenius is collaborating with the National Amil Zakat Agency (Baznas) to facilitate alms through the Happy Ramadan Package (PRB) program which can be accessed on the Jenius application.
