Heaptalk, Jakarta — World of Coffee 2025 will be held at the Jakarta International Convention Center (JICC) in Central Jakarta from May 15 to 17. The Specialty Coffee Association of Indonesia (SCAI) is the local organizer of this global event.
This marks the first World of Coffee exhibition in Indonesia, highlighting the country’s strong ties to the coffee industry as one of the world’s largest producers. Renowned for regions like Sumatra, Java, and Sulawesi, Indonesia boasts a rich coffee heritage with distinctive flavors and traditions. As the capital and largest city, Jakarta serves as the host, showcasing Indonesia’s pivotal role in the global coffee landscape.
Daryanto Witarsa, Chairman of the Specialty Coffee Association of Indonesia (SCAI), stated that World of Coffee Jakarta 2025 symbolizes unity and innovation, celebrating Indonesia’s coffee traditions and commitment to excellence. “As the first edition in Southeast Asia, this exhibition marks a significant milestone in the global coffee scene, where tradition harmoniously blends with modernity, and passion drives progress. Join us in Jakarta to honor our heritage, savor diverse flavors, and strengthen connections in the coffee world,” said Daryanto.
Showcasing expertise in manual filter brewing
In addition, the event will coincide with the World Brewers Cup (WBrc), an international coffee brewing competition designed to showcase expertise in manual filter brewing methods. Organized by the World Coffee Championships (WCCs), this annual contest celebrates the artistry of coffee and aims to inspire, engage, and unite communities worldwide.
Stakeholders, including judges, competitors, and volunteers, support the competition. This year’s event is expected to be one of the most competitive yet, with nearly 40 participants, reflecting the growing global popularity and influence of the World Brewers Cup in the coffee industry.
The competition consists of two rounds: a compulsory round and an open round. Participants prepare three drinks using the same mystery coffee in the compulsory round, judged on aroma, flavor, body, balance, and acidity. The open round allows for creativity, where competitors select their beans and deliver a 10-minute presentation on the coffee’s origin, brewing method, and flavor profile. Precision, enthusiasm, and performance are key judging criteria.
