Heaptalk, Jakarta – Indosat Ooredoo Hutchison (Indosat) successfully delivered reliable network performance during the surge in internet usage over the Eid al-Fitr holiday. This great performance is claimed as the result of the strategic implementation of artificial intelligence (AI) technologies across its infrastructure.
Chandra Pradyot Singh, EVP and Head of Circle Jakarta Raya, stated, “IOH has been investing and we have been taking a lead on the AI transformation. During this time of Ramadan, we used AI technology to determine optimal locations for our network sites, monitor population movement, and adjust network capacity accordingly.”
Nationally, data traffic surged by an average of 21%, driven primarily by increased usage of WhatsApp and various social media platforms. The peak hours were recorded between 3:00 PM and 10:00 PM (WIB), during which WhatsApp usage rose by 7%, while platforms like TikTok, Facebook, YouTube, and Instagram saw traffic increases of up to 9.2%.
To manage the spike, Indosat deployed AI-driven automation in its adaptive network systems, enabling real-time traffic management and performance optimization.
Steve Saerang, SVP and Head of Corporate Communications at Indosat Ooredoo Hutchison, emphasized the importance of maintaining digital connectivity during the holiday. “Eid is celebrated not only physically but also digitally. Our commitment is to ensure customers remain connected with their loved ones, wherever they are.”
In response to a 24% decline in outbound travelers from Jakarta—which contributed to heightened data consumption in the capital—Indosat expanded its network with 90 new sites and deployed 11 Mobile BTS (MBTS) units in high-density and strategic transit areas throughout Greater Jakarta. This effort was supported by more than 3,427 kilometers of nationwide fiber optics and 3,691 kilometers of metro fiber.
Indosat’s Command Center also operated around the clock during the holiday period, using AI and machine learning to detect and address potential issues before they affected customers. This proactive monitoring was especially critical in Jakarta, the area with the highest traffic surge.
In Inner Jakarta, Indosat focused on enhancing network performance in key zones such as SCBD, Sudirman, Blok M, Monas, and Gambir Station. This resulted in a 99.6% connection success rate and up to 37% faster download speeds. Meanwhile, in Outer Jakarta, the company ensured network stability in crucial transit and recreational locations including the Jakarta–Cikampek Toll Road, rest areas KM 19/33/57/62, Merak and Ciwandan Ports, Florida and Sambolo Beaches, AEON BSD, and Bogor Station. Connection success in these areas reached 99.3%.
With a forward-looking approach and cutting-edge technology, Indosat reaffirmed its commitment to providing seamless digital experiences during one of Indonesia’s most celebrated holidays.
