Heaptalk, Jakarta — Y.O.U has launched a Ramadan campaign titled ‘Change Starts with You.’ This initiative aims to encourage individuals to initiate positive change through self-care, both externally and internally, while also spreading kindness to others.
Ramadan is the perfect moment for self-reflection, renewal, and starting anew toward the best version of ourselves. The Change Starts with You campaign is expected to inspire and invite individuals to begin positive change by practicing self-care and sharing kindness with others.
“Y.O.U initiated this campaign in collaboration with Watsons Indonesia and Dompet Dhuafa. Through this campaign, Y.O.U hopes to inspire more people to take steps toward positive change for themselves and others,” said Marlina, Relations Manager of Y.O.U, during the press conference at Mall Kelapa Gading 3 on Wednesday (03/12).
Sharing iftar meals and Ramadan parcels
In line with this campaign, Y.O.U and Dompet Dhuafa have organized activities such as sharing iftar meals and Ramadan parcels containing essential items and school supplies for the underprivileged, particularly elderly women and orphans. The event occurred on Friday (03/07) in Rancabungur Village, Ranca Bungur District, Bogor Regency, West Java. “In this donation program with Y.O.U and Watsons, the beneficiaries include orphans and underprivileged individuals who need support in meeting their basic needs,” said Ahmad Faqih Syarafaddin, General Manager of Resources Mobilization at Dompet Dhuafa.
On this occasion, the beauty brand introduced its new slogan, ‘Your Own Unique,’ emphasizing that every individual, especially women, has uniqueness and beauty. Y.O.U believes beauty is about feeling comfortable with oneself and loving oneself fully, allowing one to shine confidently. This philosophy aligns with the brand’s commitment to helping individuals build self-confidence and express their authentic beauty, one of which is through self-care.
Ita Karo Karo, Head of Marketing at Watsons Indonesia, added that the collaboration with Y.O.U in this campaign aligns with Watsons Indonesia’s vision to positively impact society. “We highly appreciate and fully support Y.O.U ’s initiative during this holy month of Ramadan. This campaign allows our customers to participate in acts of kindness and sharing with others,” Ita concluded.
