Heaptalk, Jakarta — Fore Coffee, an Indonesian coffee shop brand, is transforming the trend of coffee consumption through several digital platforms, including GrabAds, to strengthen its digital-based strategy and further expand its market reach.
The brand can leverage various features from the Grab app’s advertising service to increase brand visibility and boost sales. Features sort of Rank Booster and Food Banner Ads can effectively target specific keywords and boost product visibility during campaigns within a set period. By utilizing GrabAds features, this coffee shop brand obtained a Return on Ad Spend (ROAS) up to 45 times and garnered 4.9 million impressions within a month.
Matthew Ardian, CMO of Fore Coffee, stated that the services offered by GrabAds have truly transformed the business landscape. He said, “Utilizing GrabAds not only increased sales but also boosted awareness of Fore, expanding our consumer reach, especially among young people like Gen Z, who have grown up amidst rapid technological developments.”
Furthermore, the coffee shop has launched the Fore app and maintained a presence on social media. It also partners with other collaborators to remain relevant and easily accessible to consumers. Fore Coffee has also strengthened its online presence by using food delivery platforms such as GrabFood to reach more customers.
Promoting local coffee blends
In addition to the digital strategies, Fore Coffee also continues to innovate through the quality of coffee it offers. Amidst the rapid growth of both local and international coffee shops, Fore Coffee introduced Indonesian coffee blends to a broader audience through its special campaign, ‘Cita Rasa Budaya Kopi Baru’ (New Coffee Culture Flavors) last August as part of Indonesia’s Independence Day celebrations.
Matthew conveyed that Fore Coffee’s Independence Day campaigns are always welcomed with great enthusiasm by customers. This year, they were delighted to celebrate the spirit of independence through the unique taste of local coffee blends.
“As Fore Coffee expands across Southeast Asia, we will continue to focus on utilizing digital technology innovations like GrabAds, which have been key to our success in Indonesia, while also introducing Indonesia’s innovative coffee-drinking traditions to the Southeast Asian stage,” Matthew concluded.
