Heaptalk, Jakarta — AnyMind Group, Singapore’s business processing-as-a-service (BPaaS) company for marketing, e-commerce, and digital transformation, announced its cooperation with the United Kingdom’s consumer health company, Haleon.
In this collaboration, Haleon has appointed AnyMind’s Digital Distribution Indonesia (DDI) to be its e-commerce enabler and e-distributor for its products, such as Sensodyne, Scott’s Emulsion, and Polident in Tokopedia, Shopee, Lazada, Bukalapak, and Blibli in Indonesia.
In more detail, DDI will provide services to Haleon, such as store operations, customer service, inventory management, and prepayment for promotions, as well as be an e-distributor for products offered by Sensodyne, Scott’s, and Polident. This is further enhanced through AnyMind Group’s proprietary technology, particularly the AnyX e-commerce management platform, to simplify store operations and analysis and reach more efficient and data-driven operations across all e-commerce channels.
Furthermore, AnyX also includes native integrations with other AnyMind Group platforms, such as AnyChat for customer engagement and AnyLogi for international shipping, and third-party platforms for marketing and site analytics, including Google Ads, Facebook Ads, and TikTok Ads.
“We want to deepen further and strengthen cooperation with our principals. With this additional collaboration, we can prove that our unique combination of deep vertical expertise and scalable technology suite across e-commerce channels and end-to-end solutions allows Haleon to grow in Indonesia,” Managing Director of D2C and e-commerce enablement of Anymind Group, Tatum Kembara, said.
Following AnyMind Group’s acquisition of DDI, DDI has also enabled Reckitt’s Mead Johnson brands (Enfagrow and Enfamil) for store operations, customer service, inventory management, and prepayment for promotions, along with AnyMind Group’s technology.
Prior to this partnership, AnyMind Group revealed its revenue at US$222 million, enhancing 35% last year. Meanwhile, the company’s gross profit has bumped 37%, attaining US$83 million in 2023. In its Q4 result in 2023, AnyMind’s gross profit growth continued across three primary business units, including:
- Marketing platform, growing up to 29% YoY, touching US$12.6 million
- Partner Growth platform, spicing up to 43% YoY (around US$7.3 million)
- Direct-to-Customer (D2C) platform, increasing 63% YoY or equal to US$5 million
For this year’s estimation, the company predicted to uplift its income by up to 36%, approximately US$301 million, a gross profit improvement of 30%, attaining US$109 million, and an increase in operating profit by 67% YoY, or approximately US$8.3 million.
