Heaptalk, Jakarta — Telecommunication company Axiata Group Berhad (Axiata) has affiliated with Amazon Web Services (AWS) to adopt its cloud technology to accelerate the company’s digital service for its customers in Southeast Asia and South Asia.
In this strategic partnership, Axiata will migrate many of its mission-critical applications, over 650 services in customer service, Enterprise Resource Planning (ERP), and Human Resources (HR), to AWS cloud technology, targeted for completion by the end of 2024.
With the migration process that will be carried out, Axiata will use several AWS technologies, such as data analytics, generative artificial intelligence (AI), and machine learning, to support data-based business decisions, adapt offerings to new markets, and develop new services to meet customer needs in the telecommunications, banking, and digital payments industries. Besides, The Axiata subsidiary will also leverage AWS security features, such as identity and access management (IAM) and encryption, to provide the highest level of security and privacy across its network.
“By utilizing AWS services, we can speed up the duration of the latest service launch and reach 174 customers throughout Southeast Asia. Customers expect easy mobile transactions. We can serve them quickly and flexibly by leveraging AWS’s Generative AI and machine learning capabilities.
The company will also implement Amazon Bedrock to access various foundational models via API and enhance AI-based applications to amplify Axiata’s productivity in overall business lines, spanning customer service, financial, human resource, and sales. Axiata Group will also adopt Amazon SageMaker, a fully managed service to build, train, and deploy machine learning models to optimize business processes and networks.
Previously, Axiata’s subsidiary in Sri Lanka, Dialog Axiata, had also adopted Amazo SageMaker to transform its analytics and machine learning infrastructure. This implementation has enabled Dialog Axiata to use analytics and machine learning efficiently to develop and implement a churn prediction system and the next-best offer system to maintain customer interactions.
“Axiata’s digital transformation across Asian markets is a strategic step for the telecommunications company in meeting increasing customer demand for digital services. By adopting AWS services, companies can diversify and modernize their businesses while shaping the future of customer service with generative AI.” The Vice President of AWS ASEAN, Conor McNamara, affirmed.
