Heaptalk, Jakarta — One of Indonesia’s largest High Pressure Laminates (HPL) brand, Taco, introduce its new innovation during its participation in IndobuildTech 2024 which is organized from 7 August to 11 August at ICE BSD, Tangerang.
Continuing its previous spirit ‘Unlimited Creativity’, Taco adopts ‘Luxury’ concept in its booth to showcase the use of Taco’s products which can be matched with the current vibrant projects.
Vice President Brand Marketing & Corporate Communication of TACO Anastasia Tirtabudi, during the press conference at IndoBuildTech 2024 stated, “On the previous year, the concept was more playful and funky, and this year, we exhibit different ambience with elegant and luxurious touch. We want to highlight that Taco’s innovation can be matched in various medium to deliver different ambience” (09/07).
To materialize this concept, Taco continue its collaboration with Kezia Karin, a well-known interior designer who also designed Taco’s booth last year. Karin explained the booth is divided into three areas, The Entrance, The Experience Center, and The Lounge. All of these areas is claimed to adopt difference nuance.
“Starting from the entrance, the material colour is dark, thus, it will deliver a mysterious impression to make people more curious to ‘peek’ this booth, but when you arrive in the Experience Center, the ambience is totally different as the room is brighter,” said Karin.
According to Karin, the market trend is changing while the growth of F&B and Hospitality sector flourish. The interior design presented is expected to inspire society in applying Taco’s products in real project. For this reason, the netral nuance which is represented by the use of grey colour is applied to deliver luxurious, elegant ambience.
Participating in IndoBuildTech 2024, Taco also launches 10 new products and organizes multiple enticing programs.
“We strive to answer market needs thus, we launch around 10 new products that can be seen directly in our booth,” Anastasia continue, “During the event, we also carry out gathering with young designers and also with Karin, announce the winner of the design competition for college student in collaboration with Thudio by Dekoruma, Meet and Greet with Indonesian artist Irwansyah, and KOL gathering”.